Brittany Hofler

Being my authentic self, knowing, like, when I show up, I'm giving my all to the people that I am training and in front of and letting them know, like, I feel like a lot of people in industries, when they get titles, they forget that they are a person and they don't let those people see that they're people. They just want to come off as that manager or that executive, but when you let that person see that you're a person, and you have feelings, and you understand how they feel, they correlate to you more, and they give you more out of anything that you're asking them to do, because you're meeting them where they are, and it's okay to meet a person where they are and help elevate them and pull them up.

The best career advice I would say I was ever given was Don't give up. No matter what when you see a stop sign, stop for a second, you know, your 3-second rule, but keep going. Don't, don't completely turn around. Keep going.

Don't chase a title, chase a skill. The person who solved the problems is not the person who points them out. I love to show people how to lead and how to communicate, solve problems, build relationships, and understand the business. So coming in, don't feel like you need to know everything. It's okay to mess up and ask those questions, as long as you're asking those questions to make sure you're doing it the right way at the end of the day. And have confidence within yourself. I know we all are insecure in our own ways, but our insecurities are sometimes our best superpowers.

I believe one of the biggest opportunities in the jewelry industry is enhancing customer experience through strong leadership, team development, and personalizing service. While customers can purchase jewelry almost anywhere, creating meaningful experiences and building lasting relationships and developing knowledgeable teams are what drive loyalty and long-term growth. I also continue to see opportunities with engagement and just clienteling to attract new customers to increase retention.

I would say friendship, like, people first genuinely caring about people succeeding, and even when you're frustrated with people, your friends or your family, you, like, you know how to make it better. Ask how they're doing, like, I don't... I just, for me, friendship and family is, like, one of my core values like that's what I think of buy and live for. At work, it would definitely be accountability, Communication. I think one of my great quotes for work is people process performance. And I say that because great people create great experiences, great processes create consistency, and great performance is results for both.