Her Story
About Brittany
Brittany Smithee is a client success and membership leader with more than a decade of experience in hospitality, relationship management, and customer retention. Currently serving as Director of Membership at Pershing, she manages the full membership lifecycle for more than 400 members, overseeing onboarding, engagement, retention, renewals, and revenue protection initiatives. Known for her high-touch, solutions-focused approach, Brittany specializes in creating exceptional member experiences while leveraging platforms such as HubSpot and SevenRooms to streamline workflows, improve operational efficiency, and strengthen long-term customer relationships.
A graduate of Purdue University and the first person in her family to earn a college degree, Brittany built her career through hands-on leadership in the hospitality industry. Beginning in service roles as a teenager, she steadily advanced into management positions across restaurants, hospitality operations, human resources, and inventory management. Her experience includes leadership roles with organizations such as Juniper Austin, NoCo Hospitality, and Prohibition Creamery, where she developed expertise in team leadership, operational strategy, employee training, customer experience, and revenue growth. Throughout her career, she has been recognized for her ability to build meaningful relationships, lead with positivity, and create environments where both teams and customers feel supported and valued.
At Pershing, Brittany combines her operational background with a strategic, data-driven mindset to improve member retention, optimize accounts receivable processes, and enhance engagement through proactive outreach and personalized experiences. She partners cross-functionally with finance, events, food and beverage, and operations teams to implement member-focused offerings and process improvements that strengthen both satisfaction and business performance. In addition to her leadership experience, Brittany holds multiple certifications through HubSpot Academy, including Revenue Operations, Service Hub Software, and Sales Hub Software. Her commitment to hospitality, relationship-building, and service excellence continues to define her professional approach and leadership style.
Her Interview
Ten minutes with Brittany
01What do you attribute your success to?
I attribute my personal success to what I call a charmed home life. I very much value a work-life balance. My husband is a wonderful, supportive partner - he's busy as well, being a chef, and he's opening his own restaurant here soon. He just got his keys to the restaurant yesterday. Having that home-life balance is crucial. My family is wonderful, and just having a strong support network at home, with my family, my friends, and my life outside of work really contributes to my success at work. I always say that I'm very rich in love. When you have support in other aspects of your life, it just gives you that extra confidence to be able to get in there and accomplish what you need to for your day-to-day.
02What’s the best career advice you’ve ever received?
The best career advice I ever received was actually from one of our members, Brian Kady. He told me to block out parts of my day or week where people can schedule meetings with me instead of accepting meetings at any time during my workday. This allows for a better workflow and facilitates better focus and concentration. Compartmentalizing those areas is crucial to my role, especially because I'm dealing with different time zones when connecting with clubs around the world. One of the perks of being the director of membership at a membership club is getting to know a lot of influential people and very successful people, and I've been lucky enough to develop relationships with a lot of our members who've taken me under their wing, not just as members, but as professional advisors.
03What advice would you give to young women entering your industry?
If I could speak to my younger self, I would say focus on school. Focus on what you want, and who you are, and figure out who you are before you develop your whole life. You don't want to make a whole life based on the partner that you're currently with, or your current interests. Take small steps today to take care of future you. Even small things like journaling, working out, developing healthy habits go a long way, long-term. I grew up in a very blue-collar household, and I was the first person in my family to graduate from college. When I was in high school and I wanted to do things with my friends or buy clothes, I got a small allowance from my parents, but that wasn't cutting it, so the day I was eligible for a working permit when I was 15, I went out and got a job at McDonald's to earn extra money to do the things I wanted to do.
04What are the biggest challenges or opportunities in your field right now?
As far as challenges, I would say the economy isn't really working in my favor right now. I talk to members all the time who are in between jobs and have to pause their membership. That's always a challenge. Another challenge has been navigating a membership demographic that isn't in line with what I grew up with. That has been challenging, but I have adapted and gotten a lot better at interacting with people in very high income areas. It can be intimidating dealing with the COO of a very big company, but I always remember that they need me, and that levels the playing field. Then there are just normal business concerns like cash flow and things like that. I work very hands-on cross-functionally with our finance department since I run billing and things like that.
05What values are most important to you in your work and personal life?
When it comes to both my work and personal life, I would say transparency, honesty, and being realistic about commitments and how much of myself I can give are most important to me. I hate to over-promise and under-deliver. I would rather it be the opposite and delight someone with their experience, whether that is professionally with a member at the club, or even hosting a dinner party at my house. I also always assume that everyone is carrying some sort of heavy weight with them, so I always try to treat people in that sense. You never know what someone's going through, so I have that built-in empathy when I'm talking with them.
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