Her Story
About Brittney
Brittany Hoffman serves as territory sales manager for Wrangler, overseeing accounts from Orange County to Fresno in Southern California. She began her career at Iron Horse Jean Company, a small clothing retailer in her hometown, before joining Boot Barn as a marketing coordinator. Over eight years at Boot Barn, she advanced through the ranks while the company grew from approximately 280 to nearly 400 stores, focusing on sponsorships, grand opening events, and community immersion. She then spent two years as director of sponsorship for a rodeo organization before moving to her current role at Wrangler in January 2026. Hoffman specializes in sponsorship marketing and grassroots marketing, skills she honed across her career, and she applies an analytical mindset from her marketing background to drive sales growth. Her notable achievements include winning the Store Support Center award at Boot Barn and being featured in Cowgirl Magazine's 30 Under 30. She credits her success to pure drive developed from growing up in a smaller town and falling in love with horses at a young age. Hoffman values honesty and sincerity above all, advice she extends to young women entering the industry to stay true to their morals and beliefs.
Her Interview
Ten minutes with Brittney
01What do you attribute your success to?
I think it's just pure drive. I grew up in a smaller town, and falling in love with horses, and wanting that to continue to be a part of my life, I think that I just never stopped. I think I just kind of always had this end goal in mind in the back of my head. I didn't know exactly what it was gonna look like and how I was gonna get there. But yeah, I think it's probably just drive. I think I grew up a certain way, and I'm really grateful that I was exposed to horses and this lifestyle at such a young age.
02What’s the best career advice you’ve ever received?
Stay along the path, and you don't need to see a finish line in order to take another step. I think a lot of times, especially the millennial generation, gets very caught up in titles, and gets very caught up in needing instant gratification, and if there's anything I've learned, you know, you don't always have to see the finish line just to keep moving forward. And every step you take is full of learning opportunities, and it gets you to some of the most beautiful and unexpected places.
03What advice would you give to young women entering your industry?
Stay true to your morals, stay true to who you are, stay true to what you find important and valuable, and keep that at your core. In business, I think in any sort of type of environment where you're put in a role, I think it's really easy to get bogged down in trying to wanting people to like you, and wanting people to value you, and I think nothing builds respect more than someone who isn't afraid to be honest with what they think and what they believe.
04What are the biggest challenges or opportunities in your field right now?
The ever-changing world of retail. I think retail is where it is in a very pivotal phase right now, and it'll be interesting to know what retail looks like in the next couple of years. As far as the Western world and the Western lifestyle, I do think that something that we struggle with quite a bit as an industry is innovation. I think that we are very slow to accept change.
05What values are most important to you in your work and personal life?
Honesty and sincerity. Those are the two qualities, I think, that have probably gotten me furthest. If you're explaining, you're losing. It taught me earlier in my career that it's okay to make mistakes. What's important is that you take ownership and that you learn from your mistakes. And that you're honest about what you think and where you're going, and you do everything with the best intentions.
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