Brooke Day, Lead Concierge on Influential Women

Influential Woman · Property Management

Brooke Day

Lead Concierge, Greystar

Washington, DC 20002

Certifications · Degrees · Memberships

Cert Notary Public (DC) Cert CPR Certified Cert First Aid Certified Cert AED Certified

Her Story

About Brooke

I've been in customer service for over 20 years, and property management really started as a whim. When I was moving into a luxury apartment building, I wondered if they were hiring, and they had a concierge position open. In my mind, when you think of concierge, you think of the old Seinfeld episodes with doormen, getting concert tickets, prime parking, and making sure residents are okay. While it is some of those things, it's so much more than that. I wanted to utilize my customer service skill set - service is apparently my love language. I excel at it really well because I live in a building with a concierge, so I am the concierge that I want to walk into when I go downstairs in my building. I was promoted to lead concierge at the end of 2024, and before that I was a front desk supervisor at my previous company. Lead concierge is basically the same thing, just a different title. I take care of everything front desk related - move-ins, residents touring the property, I'm their first point of contact. My schedule is 7 to 3, so I handle everything resident-related: their move-ins, deliveries, visitors, parking, and anything else a resident could possibly need or want comes through me first. The concierge desk is the epicenter of the building - when you can't reach any other employee, you can go to that desk, which is usually 24 hours, and you can get assistance.

Her Interview

Ten minutes with Brooke

01What do you attribute your success to?

I attribute my success to hard work. People don't really see the concierge world as professionals, and I like making that a thing, because I, too, am a professional. I also have on a suit and loafers. I don't get to come to work in jeans, and I don't get to sit and slap off. You have to prove yourself even at this level of property management, because a lot of people like to believe that we are the lowest on the totem pole, but the reality is the concierge desk, the front desk, is the epicenter of the building. I go above and beyond for my residents. I became a notary for my residents - when I first got into property management, I noticed a lot of requests asking 'do you know where a notary is?' So I did some research on how to become a notary in DC, and I became a commissioned notary in DC, fully insured and bonded. I also maintain my CPR first aid and AED certifications, not something my company requires, but I did have to revive someone in the garage at my previous position who was having a medical emergency. These are just things that I do on my own to provide a different level of service to my residents, because I just want to be seen as more than just a concierge. I'm someone who can help you in all different walks. Bring it to me, we can figure it out. I'm always willing to learn something. I'm a forever student.

02What advice would you give to young women entering your industry?

Property management is a 24-hour job. You may clock in for your 7 to 3, but you are responsible for where someone lives. So, property management is 24 hours. Sometimes you have to look at those team messages and those emails after hours just to make sure that you aren't the one who can provide the response. Because even though I'm not here on site, if I look in that messaging or on Teams, and I see that my team is struggling with something that I know I could fix with little effort, then I'm gonna step in and fix it with that little effort, so that our residents are getting the experience that they expect, the experience that we want them to have, because at the end of the day, we all want the same thing, which is for our residents to be happy and comfortable in their homes. We are responsible for that. So, property management is 24 hours, and that's something that you just cannot take lightly when you step into property management.

03What values are most important to you in your work and personal life?

Remaining true to my character and integrity is really important to me - being dependable, doing the things that I say I'm gonna do, and being true to my words. I try to live a life that I don't have to apologize for. I try to treat people how I want to be treated at all times, whether that's at work or in my personal life. I think it makes for a much more peaceful existence when you operate in that realm. I don't have to apologize for the things I do or the things I say to people. Being a caring, giving person is also important - if I can help, I will. If I can give, I will. I don't believe that God puts you in the position to have an abundance of things for you to keep it to yourself. You should share those things with people who maybe can't have the things that you have. I'm really big on that, coming from someone who comes from a family who didn't have anything. I'm really big on showing my children that as well, instilling that in them. During Christmas time, when they get their gifts, they have to pick one to give away - I don't care if it's your most favorite, or the one you hate the least, you're giving something away to somebody who didn't get something for Christmas. I've been doing that the entire time my children have been alive, and my oldest is now an adult. I always tell people, you don't have to give it back to me, give it to somebody else. Do for someone else what I just did for you.

Join Influential Women and start making an impact. Register now.