Brooke Powers

Senior Director of Product Marketing, Healthcare

Phoenix, AZ 85383

6Awards received

Certifications · Degrees · Memberships

Degree St. Cloud State University - BS Cert Diversity, Equity and Inclusion in the Workplace Certificate

Her Story

About Brooke

Brooke Powers is a product and healthcare marketing leader based in the Greater Phoenix area, known for combining AI-driven insights, data analysis, and customer-centric strategy to accelerate growth across complex healthcare solutions. She has built her career at the intersection of behavioral health, women’s health, and digital product marketing, with a strong focus on making clinical and healthcare experiences more accessible, understandable, and actionable for consumers. Most recently, she served in senior product marketing leadership roles at Optum/UnitedHealth Group, where she helped shape strategy for large-scale, whole-health solution portfolios.

Over more than a decade in healthcare marketing, Brooke has led initiatives spanning behavioral health, EAP, oncology, and women’s health, with responsibilities across digital marketing, content strategy, and product marketing. Her work has centered on simplifying clinical complexity so members can access the right care at the right time, while aligning marketing strategy to product outcomes and engagement goals. Prior to her healthcare leadership roles, she also held marketing positions at organizations including Target Corporation and U.S. Bank, bringing a broad foundation in retail, financial, and integrated marketing disciplines.

Brooke’s professional philosophy is grounded in the belief that impact is intentional and reflects how a person leads both personally and professionally. She is known for empathetic leadership, cross-functional collaboration, and a strong commitment to purpose-driven work in healthcare. Outside of her corporate career, she is also a foster parent and advocate for vulnerable children, reflecting her broader dedication to care, advocacy, and systems that better serve people. Currently navigating a career transition following a layoff, she is actively seeking her next opportunity in healthcare marketing where she can continue driving meaningful, human-centered impact.

Her Interview

Ten minutes with Brooke

01What do you attribute your success to?

I attribute my success to a mindset of possibility and a natural drive to solve problems rather than avoid them. I tend to thrive in challenging, fast-moving environments where there is misalignment or complexity, and I focus on finding ways to bring clarity, direction and innovation. At my core, I am a fixer who takes initiative, steps into difficulty when needed, and stays committed until meaningful progress is made, believing in fully giving my effort to everything I take on.

02What advice would you give to young women entering your industry?

My advice to young women entering my industry is to prioritize independence, confidence, and self-advocacy at every stage of life and career. Maintain financial autonomy and structure your personal life in a way that preserves your independence, even in committed relationships, while showing up professionally with clarity in your abilities and letting your work speak for itself. At the same time, be intentional about supporting and uplifting other women, as building each other up strengthens everyone in the room and creates lasting impact.

03What are the biggest challenges or opportunities in your field right now?

AI is definitely changing the way we market. AI should make healthcare feel more human, not less. Our responsibility as marketing leaders is to use it to create clarity, reduce friction, and help members get the care they need. Not just the content they search for.

That’s the future of influence in healthcare marketing.

04What values are most important to you in your work and personal life?

I believe impact is never accidental—it is the result of how you lead and how you live, and my values guide both my personal and professional life consistently. I strive to ensure that what I believe in shows up in every space I operate in, because that alignment is what creates real influence and meaningful outcomes. Throughout my life, whether fostering dogs with medical needs in Minnesota or supporting drug-exposed infants in Arizona while working in behavioral health marketing, I’ve found fulfillment in connecting purpose across different roles and environments, ensuring that my work and personal commitments reinforce the same core values of compassion, responsibility, and service.

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