Bryti Ketchum

Meet a dynamic force in the medical device industry – a seasoned marketing executive whose 20+ year journey has shaped groundbreaking strategies in orthopedics, rehabilitation, and pain management. As a distinguished leader in both Fortune 500 companies and innovative startups, they bring an unparalleled depth of understanding to the medical device marketplace.

Their expertise lies in crafting compelling, value-driven narratives that resonate with stakeholders across the healthcare spectrum. With a keen eye for innovation and a proven track record of success, they excel in transforming complex medical solutions into clear, marketable value propositions.

At the intersection of strategy and execution, they masterfully orchestrate global marketing initiatives, seamlessly bridging upstream development with downstream implementation. Their strategic acumen spans crucial areas including product launches, pricing strategies, and intricate healthcare payment systems, while maintaining a thorough command of FDA regulatory pathways for Class II 510k and Class III PMA devices.

Recognized for their decisive leadership and innovative problem-solving approach, they consistently deliver results through strong R&D collaborations and effective team engagement. Their communication prowess, strategic mindset, and ability to build meaningful relationships are reflected in their Gallup strengths: Communication, Strategic, Relator, Achiever, and Maximizer.

With proven P&L management experience and extensive field sales knowledge, they continue to drive excellence in strategic marketing, combining analytical precision with creative vision to deliver exceptional results in the medical device sector.