Her Story
About Caitlyn
Caitlyn Pobee is a strategic account management, marketing, agency account service, client relations, and business communications professional with experience in account strategy, marketing coordination, client management, campaign support, B2B agency work, healthcare marketing, recruitment marketing, and cross-functional project execution. She has been in her field since 2018 when she graduated college. Caitlyn currently serves as Strategic Account Manager, helping clients with websites, marketing, naming, branding, and media campaigns while ensuring initiatives align with their goals. Her career path began with a role at a recruitment marketing agency focused on digital efforts for job websites, followed by pharmaceutical marketing, then a branding agency where she managed accounts across multiple industries, and in-house marketing at Armanino, a top 20 accounting firm, where she focused on lead acquisition and measurable results. She specializes in lead generation and earned her degree from Babson College in Wellesley, Massachusetts, where she was involved in the Center for Women's Entrepreneurship and Leadership. She previously participated in the Ghana Professional Network.
Her Interview
Ten minutes with Caitlyn
01What advice would you give to young women entering your industry?
I think you can have an idea of what you want to do long-term. But I think there should be a willingness to try and test out other types of marketing. That may not be what you want to do long-term. It's very hard to just be doing the type of marketing that you want to do right out of school, so just being willing to put some feelers out, and just try different types of marketing efforts, because there's always something to be learned and grown at every different job.
Join Influential Women and start making an impact. Register now.