Candice Powell

Territory Sales Manager, Hoya Vision Care

Sparta, MI 49345

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Certifications · Degrees · Memberships

Degree The University of Arizona Global Campus - BASc Cert Tips to Build Your Social Muscle for Better Relationships at Work Cert Following Up after a Sales Meeting Cert Train Your Brain to Develop Better Habits Cert How to Listen More and Talk Less in Sales Cert Impromptu Speaking Cert Communicating with Empathy Cert Developing a Critical Thinking Mindset Cert How to Succeed in an Internal Job Interview Cert Internal Interviewing Cert Developing Mental Toughness for Leadership Cert Critical Thinking Cert Strategic Thinking Cert American Board of Opticianry Exam-Advance (ABO-A) (ABO-A)

Her Story

About Candice

Candice Powell is a dedicated vision care professional and Territory Sales Manager at Hoya Vision Care, where she specializes in territory account management, sales growth, and practice support. Serving the Michigan market in a hybrid capacity, she partners with optical practices to strengthen business performance, introduce innovative lens solutions, and provide ongoing product education. As a certified ABO-A optician, Candice combines technical optical knowledge with strategic sales expertise to deliver tailored solutions that enhance both patient outcomes and practice profitability.

Candice began her journey in the optical field in 2012 with Rx Optical Laboratories, Inc., where she trained and became a certified optician. She expanded her leadership capabilities through progressive management roles, advancing from assistant manager to office manager and ultimately general manager following the company’s transition to MyEyeDr.. Her career also includes experience as a Customer Service Representative with Farmers Insurance, where she strengthened her skills in client relations, operational efficiency, and service excellence—competencies that continue to shape her customer-centered approach today.

Currently pursuing a Bachelor of Applied Science at The University of Arizona Global Campus, Candice remains committed to professional growth and continuous learning. She is passionate about helping eye care practices embrace innovation, navigate change, and better serve their patients through education and collaboration. Driven by a growth mindset and strong personal support system, Candice is focused on building trusted partnerships, sparking curiosity about new possibilities, and contributing meaningfully to the advancement of vision care.

Her Interview

Ten minutes with Candice

01What do you attribute your success to?

I attribute my success to my husband supporting me through everything, and trying to always have a growth mindset. I focus on learning how I can do better today to help tomorrow and my future in years to come. I really care about how I can help people learn about vision, learn about how to help them get the best of their vision, and help practices understand how to help their patients and their business needs. My success comes from being open-minded and listening to coworkers through the years and having the support of my family and friends through the years. A lot of my family and friends go where I have worked because they want to support me, and they learn from talking to me about vision and the importance of it. I love seeing that kind of impact on people.

02What’s the best career advice you’ve ever received?

Always be curious is probably the best advice I've ever received.

03What advice would you give to young women entering your industry?

I would say invest in yourself. Really look at what kind of trainings are gonna help you move forward. Talk to people in whatever industry it is that you're passionate about, and make sure you're doing something that brings you joy and that inspires you. If it weren't for my husband, I would have never learned how much passion I actually have for vision, and how important it is, and to be out there and make sure that people understand why it's important, and how to take care of their vision, and support practices to help get that awareness out there.

04What are the biggest challenges or opportunities in your field right now?

I would say my biggest challenge is getting people to be open to talking about change and other options, or hearing about products that they are unfamiliar with. Sometimes people get comfortable in one thing, and they just stick to what they know. The challenge is spiking their curiosity and showing them what could help them with something a little different.

05What values are most important to you in your work and personal life?

Being genuine and honest are what really drive me. Always being the person that people can rely on and trust. Those values help build my relationships. Really, integrity is probably the one word that brings it all together.

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