Her Story
About Caren
Caren Chopra serves as Marketing Manager at the Fertilizer Institute, a nonprofit organization in the agriculture industry, a role she has held for nearly two years. She brings three years of professional experience to the position, with a focus on digital marketing strategies including email, social media, branding, website management, and design. Prior to this, Chopra worked at public affairs and lobbying firms, applying her marketing skills in the political space. She earned a bachelor's degree in political science from George Washington University with minors in criminal justice and management and leadership, followed by a master's degree in marketing. Chopra has also obtained certificates from GW in marketing and brand management as well as digital marketing analytics, and recently completed a HubSpot certification. Her notable achievements include developing member onboarding and nurture campaigns that improved engagement and renewal processes, as well as contributing to two campaigns that received regional awards from the National Agri-Marketing Association. She is a member of the Alliance for Women in Associations and volunteers with children at school. Chopra attributes her success to a commitment to continuous improvement and making an impact through ambition and purposeful action.
Her Interview
Ten minutes with Caren
01What do you attribute your success to?
I would say just always striving to be better. There's just a lot of growth opportunities, whether it's career-wise, personally, whatever that looks like, just always like there's always room to improve. Nobody's perfect, but there's a lot you can do to just make an impact for whether that's those around you or in your industry.
02What advice would you give to young women entering your industry?
I would say try anything and everything. For example, like when I was in college, clearly my pivoting, I feel like you come in thinking you know what you want to do, but don't limit yourself in that sense. You might know you like something, and then you could find you don't like it, or you like something better. I would just say don't limit yourself in that way. There's just so many opportunities for you to discover what you like, and that can evolve with time, and to just be open to that change and growth.
03What are the biggest challenges or opportunities in your field right now?
One challenge would be just kind of obviously there's a lot of advancements with AI and so many capabilities there, but I do like doing the work myself. Finding the balance of where to keep up with it as opposed to just sticking tried and true. On the opportunities side, every field needs marketing so there's a lot of opportunity for growth whether in specific industries or specific trends. When I came into my role there wasn't really a marketing person prior so there was just so much that could have been done.
04What values are most important to you in your work and personal life?
I would say ambition is a big one, just always striving towards something. I am a very big need-purpose kind of person. Putting your best foot forward and trying. Making use of every opportunity that comes your way. Making use of your network, speaking to people, treating everything like a conversation.
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