Carin Campbell Smith

Founder / Communications Director and Leadership Team Member
The Conscious Communication Coach
Fort Pierce, FL 34982

Carin Campbell Smith is an accomplished communications and leadership professional with over two decades of experience transforming how organizations and leaders connect and communicate. After graduating from the University of Florida in 1999 with a Bachelor of Science in Telecommunication News, Carin began her career as a TV news anchor for an NBC affiliate in the Florida Panhandle. She later transitioned into teaching before moving into public relations and communications, serving in local government and higher education. Notably, she spent six years as Communications Director at Florida Atlantic University’s Harbor Branch Oceanographic Institute, managing communications for nearly 30 principal investigators and leading a dynamic communications team.

Since 2018, Carin has served as Communications Director and Leadership Team Member at the St. Lucie County Tax Collector’s Office, where she oversees internal and external communications, website and social media strategy, video production, and a high-volume print shop. Her leadership extends beyond operations, as she actively coaches and mentors employees, fostering professional growth and engagement. Drawing from her extensive experience in media, PR, and organizational leadership, Carin has become known for her ability to build trust, improve retention, and drive measurable organizational growth.

As The Conscious Communication Coach™, Carin now teaches leaders and organizations to cultivate self-awareness, emotional intelligence, and purpose-driven communication. Her coaching emphasizes that how leaders relate to themselves shapes how they connect with others, enabling more effective, resilient, and inspired teams. Outside of her professional work, Carin is a proud mother of two teenage boys and an active contributor to her community, holding leadership roles in the Florida Public Relations Association and serving on the boards of Sunrise Kiwanis and Main Street Fort Pierce.

• University of Florida - B.S.

• Valedictorian of Leadership Class 2021
• FPRA Treasure Coast Chapter Member of the Year

• Florida Public Relations Association Treasure Coast Chapter
• Florida Public Relations Association Executive Committee
• Sunrise Kiwanis member

• Sunrise Kiwanis
• Main Street Fort Pierce

Q

What do you attribute your success to?

I attribute my success to building believing in myself enough to take a chance on building my platform as the Conscious Communication Coach, which grew out of a major life transition. After I ended a 23-year emotionally abusive marriage, my journey to reconnecting with myself lead me to share my experiences on social media where I found that many in midlife resonated with the questions I faced about fulfillment and self-discovery. From there, I began speaking publicly, teaching and guiding others, translating personal growth into practical strategies. What I’m most proud of is the impact my work has on helping people become better versions of themselves and stronger leaders through improving their relationship with themselves.

Q

What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is that it's never too late and you're never too old to choose yourself and create work that brings both joy and purpose.

Q

What advice would you give to young women entering your industry?

My advice to young women entering leadership and communication: don’t confuse being agreeable with being effective. You don’t have to shrink, over-explain or be endlessly accommodating to succeed. Develop your voice early. Practice respectful disagreement. Stop apologizing for having a perspective. Just as important...do your internal work. Self-awareness will take you further than perfection ever will. Learn your patterns, notice when you people-please, overcommit or get defensive. Emotional regulation and relational intelligence are career superpowers. Build competence, yes. But build confidence through action, not approval. And protect your integrity. If you constantly have to bend your values to fit in, that’s information. The goal isn’t to be the loudest woman in the room, it’s to be the most aligned one.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in leadership and communication right now is that skill has outpaced self-awareness.


Organizations promote high performers based on competence, productivity and results - but rarely on emotional maturity, ego integration or relational intelligence. As a result, we have incredibly capable leaders who were never taught how to regulate their nervous systems, receive feedback without defensiveness or navigate conflict without creating collateral damage.


The modern workforce - especially younger generations - is no longer tolerating fear-based leadership, passive-aggressive cultures or environments where communication feels unsafe. That’s not a weakness in the workforce. It’s an evolution.


At the same time, technology and AI are accelerating communication. We’re sending more messages, faster than ever - but clarity, empathy and nuance are often getting lost. The opportunity here is enormous: leaders who learn to slow down internally, respond instead of react and communicate with presence will stand out immediately.


Another major challenge is performative authenticity. There’s a lot of talk about vulnerability and emotional intelligence, but if it’s not embodied, it becomes manipulation. The real opportunity is helping leaders move from performance to integration - where their communication aligns with their values, even under pressure.


Ultimately, the field is shifting from control-based leadership to connection-based leadership. Those willing to do the internal work will build trust, retain talent and create resilient cultures. Those who resist that shift will struggle. The opportunity is clear: conscious communication isn’t a “soft skill.” It’s the competitive advantage.

Q

What values are most important to you in your work and personal life?

The values that matter most to me - both professionally and personally - are self-awareness, integrity, courage, empathy and growth.


Self-awareness is foundational. I believe you can’t build healthy relationships, lead well or communicate clearly if you’re disconnected from yourself. In my work, this shows up as helping leaders recognize the patterns and ego-driven habits that shape their communication. In my personal life, it means taking responsibility for my triggers, my reactions and my healing.


Integrity is non-negotiable. If I’m teaching connection over control, I have to live it. Alignment between my words and my behavior matters deeply to me. Authentic leadership isn’t performance, it’s embodiment.


Courage is another core value. Real communication requires the bravery to tell the truth respectfully, to set boundaries, to receive feedback without collapsing or attacking and to admit when you’re wrong. Growth - both mine and others’ - lives on the other side of those uncomfortable conversations.


Empathy guides how I show up. I believe people are rarely “difficult” without a reason. When we understand the internal experience driving behavior, we create space for collaboration instead of competition.


Finally, I am committed to continuous evolution - personally, professionally and spiritually. I don’t believe in perfection. I believe in pattern awareness, reflection and intentional change. That mindset shapes my leadership, my parenting and my work as The Conscious Communication Coach™.


At the core of it all, I value connection over control. When we understand ourselves, we create the conditions for others to feel seen, respected and heard - and that’s where real impact begins.

Locations

The Conscious Communication Coach

Fort Pierce, FL 34982

Call