Carla Burr, Police Sergeant on Influential Women

Influential Woman · Police

Carla Burr

Police Sergeant, {{off}City Of Amarillo Police Dept

Amarillo, TX

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Mass Communications Cert Master Police Officer Cert Certified Peer Support Critical Incident Counselor Cert CrossFit Level 2 Certification Cert Certified Public Information Officer Cert Certified Crime Prevention Specialist Cert Hostage Negotiator Cert TECOL Instructor Certification

Her Story

About Carla

I have dedicated 29 and a half years to serving as a police officer and 32 and a half years total in law enforcement. Currently, I serve as the Public Information Officer for Amarillo Police Department, where I act as one of two spokespeople for the department. My role encompasses managing our social media presence, internal communications, and all communications for APD. During my tenure in this position, I launched a podcast that is currently on hiatus but will be returning. Prior to this role, I spent 8 years as a school resource officer in the early 2000s, which remains one of my most meaningful professional experiences. The students I worked with during that time are now adults with their own families, and I regularly encounter them in the community. They often share with me how something I said or did during their high school years influenced them in a positive way, even though I was simply doing my job. One graduating class even invited me to their high school reunion as their officer, which was incredibly touching. I hold a bachelor's degree in mass communications, which I didn't utilize until taking on the PIO role. Throughout my career, I have earned numerous certifications including master police officer, peer support critical incident counselor, CrossFit Level 2 certification for coaching fitness classes, certified public information officer, certified crime prevention specialist, hostage negotiator, and TECOL instructor certification to teach law enforcement classes. I also coach part-time at the CrossFit gym where I am a member, using my coaching certification both at the police department academy and in the community.

Her Interview

Ten minutes with Carla

01What do you attribute your success to?

Jesus first, and then I had some great family. My dad was my biggest supporter, along with my dad's parents and my mom. I learned strength and determination from them. And then just perseverance. I'm a very stubborn person, and a couple of people early on told me I couldn't do this, but I had the right people in my life that told me I could do anything I want, and so here I am, years later, doing what I want.

02What’s the best career advice you’ve ever received?

The best career advice I've received is to always remember who I serve. Always be kind to people and remember who I serve. As a police officer, we have a lot of power to influence people's lives, so just remember that those people are human beings and treat them with respect. Just remember to be kind. When I was young, you could see so many bad things, and it was easy to think us versus them. But even if someone did the worst thing in the world, they're still a human being and deserve at least to be treated like a human being. Someone told me that, and it just always stuck with me, because I thought, you know, sometimes it's hard to see that when they're doing some of the horrible things they do, but they still deserve at least humane treatment.

03What advice would you give to young women entering your industry?

I would tell them that if this is what they want to do, if they want to be in law enforcement, then they absolutely can do it. Don't let anyone tell you otherwise. We don't hear it in 2026 like we heard it in the 1990s when I started. Back then, there were a lot of people that said women shouldn't be in law enforcement, but I don't believe that you can do it without women anymore. There's so many things you can't do without women, period, and for sure you can't do law enforcement without women. There's just things that we need to be there for, for our community. It's still hard sometimes. There's a lot of physicality to it, and shift work doesn't care if you have a husband, they don't care if you have children, they don't care if you have things. That's just the nature of what we do. But that doesn't mean that you can't make it work. I work with a lot of very successful women who have had successful families, and they're watching their kids grow up and still doing the career that they love. Unfortunately, I was not able to have any children, but you can do that in this career, and I see it every day. So I would tell those young ladies, if this is what you want to do, then build your tribe around you that's going to support you and help you, and then go for it, and don't let anybody stop you.

04What are the biggest challenges or opportunities in your field right now?

I would say that the challenges are, like most women in non-traditional jobs where women aren't the majority, that's still a thing. There's still a lot of people that don't realize we have women in law enforcement. They see a woman and they're like, oh, I didn't know we had women there. And so that's still a thing, even in 2026. But there's also women that are chiefs of police and sheriffs of sheriff departments and women at every level. So I would say the opportunities are endless. Whatever you want, however you see your career, if you see your career as a career patrol officer, then that's your career. If you see it as going to the top and running the whole agency, then that's your career, and there's no limits out there for anybody. If that's what they want to do, that includes in law enforcement. If she wants to do it, she can do it.

05What values are most important to you in your work and personal life?

I think family is always important and should be the most important, and it doesn't necessarily always mean just blood family. I live here and I have no blood family in Amarillo, so my family are the friends that I've had for 30 years and the family that I've chosen to be around. But also, I try to remember every day to be kind to people. You don't know what other people's stories are. It doesn't mean that you always have to be friendly or make friends, or in some cases, you don't always have to do something for them, but at least be kind enough to give them a little grace. You don't know what could happen if you aren't. You don't know how that could influence their day and change their day in a negative way, where you could also just give them a little kindness and it could change their day in a positive way. It's kind of a domino effect. I think those are the two biggest things for me: love your friends, love your family, and be kind to people.

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