Influential Woman · Operations
Carla Curry
Executive Assistant
Dallas, TX
Her Story
About Carla
I’ve spent 25 years in communications and administrative roles. My time at Coinstar as a Communications and Events Specialist was pivotal. I managed SharePoint sites, supported HR leadership, and planned company-wide events, including the Redbox 10th anniversary celebration. More than the red-carpet affair, that milestone was about the people who built the company: we treated the entire staff and their families to a day out, with options like Six Flags or dinner and a movie, all fully covered. Creating experiences that made employees feel genuinely valued is the kind of work that moved me toward internal communications and, now, chief of staff type responsibilities. I recently completed my Bachelor of Science in Business Administration (May 2026) and am beginning an MBA program. My daily work involves coordinating leadership meetings, preparing for board meetings, and managing travel and expenses, all while anticipating what executives need before they ask.
Her Interview
Ten minutes with Carla
01What do you attribute your success to?
I attribute it to resourcefulness and resolve, and I learned both early. Growing up as a latchkey kid, I had to figure things out without all the answers in front of me, and that became how I work. I don’t wait for perfect conditions; I move with what I have. My daughter sharpened that further. Watching her overcome lupus nephritis and still excel academically showed me what real resolve looks like, and it pushed me to finish my own degree while carrying a full career. Most of what I’ve built traces back to those two instincts: solve the problem in front of me, and don’t quit when the road gets rough.
02What’s the best career advice you’ve ever received?
The best advice I got came early, at Redbox, which operated like the startup it was:
”Fail fast”
Don’t be afraid to make mistakes, just learn from them quickly and keep moving. It was really about ownership, having the confidence to make the call rather than sitting on the sidelines waiting for certainty that never fully comes. In a fast-moving environment, you learn more by acting and correcting than by waiting to feel ready. I’ve carried that into every role since. It’s why executives trust me to take something off their plate and actually run with it.
03What advice would you give to young women entering your industry?
Observe first, ask questions, and be brave. There’s no single playbook for this work, which means your judgment is the thing you’re building, and you build it by doing. Watch how decisions get made, learn the business behind the executive, and take ownership early instead of waiting for permission. Treat the role as a profession to master, not a stepping stone to tolerate. Done at a high level, this work puts you closer to how an organization actually runs than almost any other seat, and that vantage point is worth everything if you intend to lead.
04What are the biggest challenges or opportunities in your field right now?
The biggest opportunity in my field is the redefinition of the role itself. Executive support has moved well past calendars and travel toward operational leadership, owning the systems and the rhythm that let executives and their teams actually execute. That’s the chief of staff direction, and it’s where I’m focused.
AI is part of that shift, and I see it as opportunity more than challenge. Used well, it clears the repetitive load and frees my judgment for what matters: anticipating what leadership needs, connecting work across departments, and keeping operations moving. It creates capacity rather than replacing the judgment the role runs on. The people who treat it that way are the ones moving into the strategic layer.
05What values are most important to you in your work and personal life?
Discretion is foundational. I spend my days inside confidential and proprietary information, and the executives I support have to know, without thinking about it, that what they tell me stays with me. That trust is the whole job, and I protect it the same way in my personal life as I do at work.
The value I hold most tightly is honest accountability, in both directions. I want real credit when I’ve earned it and real feedback when I’m off track, and I extend the same to the people I work with. No performance, no flattery, just straight engagement. That’s how good work actually gets done.
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