Carla Massó

Carla Massó is a dynamic retail leader, multilingual professional, and passionate advocate for diversity, equity, and inclusion with more than a decade of experience driving sales growth, developing high-performing teams, and delivering exceptional customer experiences. As Store Manager at Bath & Body Works, she leads a large team of leaders and associates, fostering a culture of accountability, engagement, and excellence while consistently aligning business performance with the organization's strategic vision. Known for her people-first leadership style, Carla is dedicated to helping others recognize their potential, grow their careers, and achieve meaningful success.

Throughout her career, Carla has built extensive expertise across retail operations, visual merchandising, sales leadership, talent development, and customer experience management. Her professional journey includes leadership roles with Bath & Body Works, Old Navy, and Banana Republic, where she successfully led store operations, supported new store openings across multiple regions, improved conversion rates and customer satisfaction scores, and developed strong talent pipelines through coaching and mentorship. Her commitment to excellence and ability to inspire teams have earned her numerous accolades, including three SES Awards and the prestigious Gingham Heart Award, one of the highest honors awarded within her organization.

A graduate of Universidad del Sagrado Corazón with a bachelor's degree in Business Administration and Marketing, Carla combines business acumen with a genuine passion for people. She believes that strong leadership begins with authentic human connection and strives to create environments where employees feel valued, empowered, and challenged to reach their full potential. Whether mentoring future leaders, delivering memorable customer experiences, or contributing to organizational growth, Carla approaches every opportunity with curiosity, optimism, and a deep commitment to making a positive impact. Outside of work, she enjoys traveling, exploring new foods and beverages, connecting with others through storytelling, and continuously learning from the diverse experiences of the people she meets.