Carlotta Dailey, Independent Consultant on Influential Women

Influential Woman · Interior Design Kitchen and Bath

Carlotta Dailey

Independent Consultant, Inspired Concepts 888

Norfolk, VA

Certifications · Degrees · Memberships

Degree Art Institute of Atlanta - Interior Design Degree

Her Story

About Carlotta

I've been in my field since 2013, working as an independent contractor through my business, Inspire Concepts 888. I'm both an artist and an interior designer, specializing in kitchen and bath design. My father was a general contractor, and growing up, I realized how much I loved interior design and beautifying my surroundings. I had the idea of working with him, but he passed away early in life from cancer. Still, I wanted to stay in the field and do what I love. One of my most notable achievements was helping to start up a kitchen and bath department for a furniture company. I was totally involved in the whole process, from helping design the vignettes to the layout of the showroom. I was able to design kitchens for people flipping houses and for residential clients, and I formed great relationships with many of those clients from 4 or 5 years ago that I still maintain today. My expertise is listening to the client, finding their needs, and delivering something beautiful and functional that shows their personality and style. I'm skilled at creating concept boards that visually show the design and relate to what the client is looking for. I've also worked in retail, which taught me about color and texture, and I apply those same principles to my interior design work today.

Her Interview

Ten minutes with Carlotta

01What advice would you give to young women entering your industry?

I would give the advice of paying attention while in school and getting all you can, absorbing all you can while there. Definitely have a strong internship, because out here in the industry is very different from the classroom. It's very important that a strong internship be available. And networking - those two things are essential for young designers to go forward and stay relevant in their field. Networking does help, and you get great advice from senior interior designers. Once you're in the field and you get to know other up-and-coming designers or established designers, it's usually a great connection for a new person coming into the field.

02What are the biggest challenges or opportunities in your field right now?

The biggest challenge in my field is that it's still very closed and biased, especially for women of color. We don't get the recognition we deserve, and we have to be extremely perfect just to get in there. It was like that even in school - even though I was one of the best students, it wasn't reflected in recognition. I've experienced toxic work environments where I felt isolated, neglected, and overlooked. I've had to jump through several more hoops than my counterparts, and it gets exhausting after a while. The kitchen and bath industry can be kind of toxic towards women because men dominate that industry. As for opportunities, I'm in an area where kitchen and bath is probably oversaturated - there's a kitchen and bath studio on every corner in some regions like Chesapeake and Virginia Beach. I feel like I'm on a hamster wheel sometimes, just going round and round, when I want to go forward instead of staying in the same place.

03What values are most important to you in your work and personal life?

Authenticity is one of the values that is very important to me in this field. Being open, being authentic, and being patient - those things are essential. In my experience, I've come across clients that are extremely easy to work with and some that have been difficult to work with, but I have a lot of tolerance, which is a gift and strength of mine. I'm able to continue to work with someone that might not know what they want or might give me a lot of different things. Being able to pick out the most important things that a client wants and deliver that, execute that in your design - I think those are some of the best qualities. I'm also a people person, and having a whole lot of retail experience growing up has shaped my ideas of this profession. Being able to connect with my clients in a way that they will trust me and allow me to show them what I know, while incorporating their own ideas - I think that is a great part of who I am as an interior designer and an individual.

Join Influential Women and start making an impact. Register now.