Carmen A. Adjei-Badu

I attribute my success to my willingness to pivot, remain curious, and learn something new at every stage of my journey. My career has taken me through different areas of the beauty industry, from influencer-related work and med spa operations to regulatory compliance. Each experience has given me valuable knowledge that I can apply to my current work and entrepreneurial pursuits. I also credit the women who have mentored and supported me throughout my career. Their encouragement, collaboration, and willingness to share their knowledge have helped me grow professionally and recognize new opportunities.

One of the most valuable pieces of career advice I have received is to price products fairly and thoughtfully. I believe pricing should consider more than business margins; it should also reflect accessibility and the value customers receive. I want people to enjoy products that make their everyday routines feel special without making self-care seem like a luxury reserved for a select few. I have also learned the importance of sharing my goals, asking questions, and building relationships, because opportunities can emerge when I am willing to speak openly about what I hope to accomplish.

I encourage young women to give themselves permission to evolve and not be afraid to talk about what they want to build. Seek mentors, ask questions, and treat every role as an opportunity to learn. I also recommend understanding the business side of the beauty industry, including pricing, product safety, regulatory compliance, and customer trust. You do not have to limit yourself to one professional identity or follow a perfectly linear career path. Your experiences can complement one another and create opportunities you may never have imagined. Take the first step, remain open to learning, and do not feel that you have to accomplish everything alone.

One of the biggest challenges I face is balancing entrepreneurial ambitions with personal well-being while managing professional responsibilities. Building a business requires intentionality, consistent effort, and the ability to prioritize. At the same time, I see a meaningful opportunity for beauty brands to distinguish themselves through transparent ingredients, responsible product claims, fair pricing, and a genuine commitment to consumer safety. Through my brand, from me, to you, I hope to demonstrate that a business can pursue growth while remaining rooted in accessibility, cultural heritage, and giving back to the community.

Integrity, transparency, accountability, fairness, and compassion are central to how I approach my work and personal life. I believe people deserve honest information, thoughtful service, and opportunities to care for themselves without judgment. These values guide my approach to regulatory compliance, executive support, and building my self-care brand. I also believe in intentionality: being mindful of what I create, whom I serve, and the impact my decisions have on others. Ultimately, meaningful success is not only about what I build but also about how I make people feel along the way.