Carol Chen, Director of Marketing Technology on Influential Women

Influential Woman · Higher Education

Carol Chen

Director of Marketing Technology, University of St. Thomas

Golden Valley, MN

Certifications · Degrees · Memberships

Degree Bachelor's degree in business management information technology Degree Master's program in AI at University of St. Thomas Member Rotary Club Member Salesforce Marketing Cloud group Member Digital marketing LinkedIn group

Her Story

About Carol

Carol Chen is a marketing technology and automation leader with over 20 years of experience transitioning from traditional marketing into digital marketing and marketing technology. She currently leads marketing technology efforts at the University of St. Thomas in Golden Valley, Minnesota, with expertise in marketing automation, customer journeys, data-driven campaigns, and project management. Chen holds a bachelor's degree in business management information technology and is enrolled in a master's program in AI at the University of St. Thomas, where she works full time while taking courses part time.

Her Interview

Ten minutes with Carol

01What’s the best career advice you’ve ever received?

Be curious and be resilient. Curiosity is important in where we live now and where we're going, and resilience is a key factor to help people grow and be successful.

02What advice would you give to young women entering your industry?

Find your passion, try being open-minded, keep learning, be resilient, be adventurous, advocate for yourself, learn how to speak up, and influence others to work toward the same goal.

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