Carolina Gutierrez
Carolina Gutierrez is a talented creative strategist and copywriter with a passion for storytelling, culture, and purpose-driven branding. A recent Summa Cum Laude graduate from the University of Florida’s College of Journalism and Communications with a degree in Advertising and a minor in Public Relations, Carolina has already built an impressive portfolio that spans global agencies, student-led campaigns, and freelance work. Her focus is on crafting campaigns that are intentional, human, and meaningful—whether through social media, influencer partnerships, or community-first initiatives.
Throughout her academic and professional journey, Carolina has demonstrated a keen ability to blend creativity with strategy. She has led campaigns that strengthened brand identities, increased audience engagement, and drove tangible business results for clients like Iris Alcoves and Alpine Bistro. Her work emphasizes thoughtful storytelling, emotional resonance, and strategic execution, reflecting her commitment to creating campaigns that genuinely connect with people.
Beyond her professional accomplishments, Carolina is deeply engaged in her community and passionate about giving back. From organizing fundraising events for children in need to volunteering at local hospitals, she brings the same energy and care to her volunteer efforts as she does to her work. With a strong foundation of creativity, strategy, and purpose, Carolina continues to push boundaries in advertising and PR, building brands—and stories—that leave a lasting impact.
• Statistics Foundation 1: The Basics
• Mobile Marketing Strategy
• Google Analytics Individual Qualification
• Parsons Fasion Industry Essentials
• Certified Working Pastry Chef
• Social Media Marketing Certification
• University of Florida- Bachelor's
• Tau Sigma National Honor Society
• PHI SIGMA PI
What do you attribute your success to?
I attribute my success to my hard work and the unwavering support of my family.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to always believe in yourself, embrace challenges, and never be afraid to push beyond your comfort zone.
What values are most important to you in your work and personal life?
The values most important to me are balance, wellness, and curiosity—I prioritize staying active, enjoying nature, exploring new places, and creating meaningful experiences through cooking, baking, and travel.
Locations
Lunar Leaf
New York, NY 10003