Her Story
About Carolina
My journey in communications began in 2001 when I started working in journalism in Venezuela, and I have now accumulated 25 years of experience in this field. I also became a communications professor in 2007, teaching for 19 years. My career took a significant turn in 2020 when the news channel where I worked as a news anchor suddenly closed without warning. They told me one day that I didn't have work there anymore because they were shutting down. While it was a crisis at the time, I realized that if I was good at what I did, I could begin my own company. That's when I founded Carolina Pereira Communications. As CEO, I mentor Hispanic professionals and teach them how to communicate properly in Spanish. Since 2020, I have taught 7,000 students across 9 cities throughout the United States, including Atlanta, Salt Lake City, Miami, Orlando, and New York. I deliver my instruction both online and in person, having started with both formats and continuing with in-person teaching for the past 2 years. Beyond my teaching and mentoring work, I am also a professional announcer, a profession where I get paid for my voice work in radio, television, and film, which I have been doing since 2016.
Her Interview
Ten minutes with Carolina
01What do you attribute your success to?
I attribute my success first to God, and then to my family, because they pushed me to do things. My husband has supported me a lot, even though I travel extensively for my work. I'm also driven by the opportunity to guide other immigrants to be successful here in the United States and to do things the right way. As an immigrant myself, I want to show that we can do good things and achieve success in this country. That mission to help fellow immigrants succeed is a huge part of what drives me forward.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is that you have to confirm that everything is true. You need to verify facts by conferring with several people or several sources. In journalism, you have to confirm that what you're reporting is actually a fact, that it's true, before you share it. The second piece of important advice is to have mentors in this country, so you can know and learn through them. Having people to guide you and teach you is invaluable.
03What advice would you give to young women entering your industry?
First, I would tell young women to approach and connect with the best people in the field. Surround yourself with excellence. Second, be smarter and better than you were yesterday. Keep growing and improving continuously. Third, don't let anything stop you. We can do anything that we want when we have good people around us, and we just need to see the opportunities that are in front of us. Nothing should hold you back from pursuing your goals.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge for me as a Latina in my field is that English is a complicated language. It's definitely a challenge to master. The second challenge is navigating the political situation, because the reality here in the United States is different than in Latin America or South America. You have to integrate your field with the system and the current reality, all while managing English as a second language at the same time. It can be complicated, but we can do it. We can get through these challenges.
05What values are most important to you in your work and personal life?
I believe God and family are the most important values in my personal and professional life.
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