In Conversation
Caroline Culver for Bold. Brilliant. Unstoppable.
Read the transcript
Caroline Culver, MBA, MPH, CHES: Speaker: Caroline Culver, Marketing and Business Development ProfessionalCaroline Culver: Don't wait to be ready. Just do it.What does being an Influential Woman mean to you?Caroline Culver: Being an influential woman means to me that it's more about impact. What are you doing to show up, to lead with integrity, to elevate others more than just yourself. That is influential to me. It's not about your titles, how many degrees you have, what certifications you have. None of that showy stuff is influential, right? To me, it is. You know, what is your presence, your character? How are you leading others? That's influential to me.What's one piece of advice you would give to younger women chasing their dreams?Caroline Culver: One piece of advice I would give is to just show up. Do it when you feel scared. Don't wait to be ready. Just do it. Um, we all fail. We all make mistakes, but it's the effort, it's trying, falling down, getting back up again. Take the risk. Use your voice. Don't let anybody dim your lights. And don't wait to to feel like you have to fit in a room. You know, you belong there, so that would be my advice.
Her Story
About Caroline
Caroline Culver, MBA, MPH, CHES is a strategic marketing and business development professional based in the Greater Houston area, with a growing reputation in the commercial construction industry. She previously served with GRACO Interests, she leads marketing initiatives as a one-woman team, driving brand visibility, client engagement, and business growth. Her role encompasses everything from market research and campaign development to vendor management and industry representation, reflecting her ability to operate both strategically and tactically. With a passion for storytelling and data-driven decision-making, Caroline helps organizations strengthen their market position and build meaningful connections with their audiences. Caroline’s career path reflects both versatility and determination. She began her professional journey in construction as an assistant to a project manager before transitioning into education, where she served as a physical education teacher for over seven years and earned recognition as Teacher of the Year in 2022. Embracing change, she pivoted into marketing and business development, applying her communication, leadership, and organizational skills in a new context. In addition to her corporate work, she also contributes to the wellness sector as a Hyper Wellness Representative, promoting health-focused services and client well-being. Academically accomplished, Caroline holds a Master of Public Health and recently earned her MBA in Marketing, equipping her with a unique blend of analytical, strategic, and people-centered expertise. Her interdisciplinary background allows her to approach marketing with a broader perspective—integrating public health awareness, consumer behavior insights, and business strategy. Known for her collaborative mindset and commitment to continuous growth, Caroline is driven by a desire to turn ideas into impactful outcomes, helping companies evolve into strong, recognizable brands within competitive industries.
Her Interview
Ten minutes with Caroline
01What do you attribute your success to?
I credit my success to the guidance of great mentors, the support of my partner, and the inspiration of my two children. From the start of my career, I prioritized finding mentors and advisors, as I believe having guidance is key to growth and success.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received was to never stop asking questions, and always learn, and just don't be afraid. Don't let fear get in the way. I know personally that fear has prevented me from doing some stuff, so I just kept continuing to get that advice from people, and I just think it sticks. Even if you don't know what you're doing, you have to push through and not let fear hold you back.
03What advice would you give to young women entering your industry?
Construction can be a challenging industry, but I would encourage young women not to be afraid, to keep learning, and to seek out a mentor. Reflecting on my own career transitions, especially into marketing and business development, I’ve learned that networking is essential. Building meaningful connections opens doors and creates opportunities, so I recommend attending events, engaging with peers, and cultivating a strong professional network—it truly makes a difference in advancing your career.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is convincing businesses to invest in marketing. I recently experienced this firsthand when I was laid off because my former company did not prioritize marketing. Some organizations operate under outdated assumptions, believing that longevity alone guarantees success, and they miss the opportunity to grow through strategic marketing. It’s frustrating because marketing is critical to business success, and there’s a stark contrast between companies that understand its value and those that do not.
05What values are most important to you in your work and personal life?
The values that guide me most, both professionally and personally, are integrity and resilience. I strive to act with honesty and strong ethical principles, while remaining adaptable and persistent in the face of challenges.
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