Caroline Steiner

Caroline Steiner is a creative director, writer, and fundraiser who has spent more than three decades shaping work for some of the world's best-known nonprofit and advertising clients. Over a career that spans roughly thirty years in digital marketing and nine years focused specifically on fundraising, she has built a reputation as a maker, collaborator, and mentor — someone equally comfortable leading a brainstorm, sharpening a piece of copy, or developing the talent around her. Her path has taken her from early interactive work in San Francisco through a long run at Digitas, where she helped pioneer audience-driven digital concepts, to her current post as Creative Director at Moore, where she continues to lead cross-channel creative for organizations such as the Alzheimer's Association, the Leukemia & Lymphoma Society, the USO, the Wounded Warrior Project, and Make-A-Wish.

Steiner's creative instincts have earned recognition throughout her career, including a Cannes Lion for her work on a 2013 Super Bowl campaign, an INMA award for the Boston Globe's "Big Help" campaign, and a Best of Show honor at the DMA Awards. She traces her professional foundation back to the writing program at UC Irvine, where she earned her bachelor's degree in English Language and Literature, and credits that training with giving her the confidence to write professionally throughout her career. Beyond the awards, she describes herself as a channel-agnostic persuasionist — someone who believes creative work can be both beautiful and revenue-driving, and who approaches every project with the goal of earning genuine attention rather than simply filling space.

Outside of her client work, Steiner is a lifetime member of the Sierra Club and brings the same values she prizes professionally — compassion, civility, and a commitment to learning from others — into how she leads her teams. She's candid about what has driven her success: a refusal to fail, hard work, and a fair amount of being in the right place at the right time. That same candor shapes the advice she offers to women coming up in the industry, whom she urges to trust their instincts, speak up when something isn't right, and handle disagreements thoughtfully and privately rather than in the heat of the moment. It's a philosophy that reflects the balance she's struck throughout her career: sharp creative instincts paired with genuine care for the people she works alongside.