Carrie Wirth
Carolyn (Carrie) Wirth is a respected marketing and public relations professional with more than 20 years of experience in communications, media relations, event management, advertising, and entertainment. She is the founder and president of EQ Media LLC, a full-service agency with an equestrian focus, which she has led since 2016.
Carrie began her career in film and video production and has represented a wide range of clients in professional sports and the corporate sector, including Best Buy, Target, The Minnesota Wild, Boeing, Continental Airlines, and The Hartford. In the equestrian industry, she has managed accounts for BEMER, Gallagher’s Water, EquestrianCoach.com, Blackburn Architects, The Masterson Method, and the Intercollegiate Horse Show Association, among many others.
An award-winning press officer, Carrie has overseen press operations for major international and national events such as the Wellington Masters, Longines Global Champions Tour Miami, The National Horse Show, The American Gold Cup, Devon Horse Show and Country Fair, and World Dressage Masters Palm Beach. Her work has earned recognition for delivering high-level media management and effective communications strategies for global sporting events.
A lifelong equestrian, Carrie’s passion for horses began in her youth while learning to ride at West Point, New York. Over the years, she has explored eventing, fox hunting, polo, and reined cow horse, though her greatest love remains show hunters. Her dual expertise in equestrian sport and marketing allows her to bring unmatched insight, creativity, and dedication to her clients.
• Florida State University - BS
• Stephens College - AA
• AHP WELLINGTON CHAMBER OF COMMERCE
What do you attribute your success to?
I attribute my success to being fearless. That mindset has carried me through every challenge and every milestone. I’ve owned my own business for eight years now, and I’ve loved every moment of it. Before that, I spent 15 years working in film and video production, building skills and relationships that continue to shape the work I do today.
What’s the best career advice you’ve ever received?
The best career advice I ever received was simple but powerful: listen to your clients. Communication is everything in this industry, and understanding people’s needs and visions is the foundation of building lasting partnerships.
What advice would you give to young women entering your industry?
The advice I would give to young women entering this industry is to be fearless and do what you love. Passion and courage go hand in hand, and if you stay true to both, success will follow.
What values are most important to you in your work and personal life?
On a personal and professional level, I deeply value the ability to identify talent and help it flourish. I also love writing, which continues to be both a creative outlet and a tool that enriches my professional work.