Influential Woman · marketing & advertising
Carryl Pierre-Drews
EVP & Chief Marketing Officer, IAB
New York, NY 10016
Her Story
About Carryl
Meet a visionary leader whose impact is best captured in the heartfelt words of a team member: "Lead. Inspire. Encourage. Innovate. Just another day in the life of a great boss." As a dual citizen of the United States and European Union, Carryl Pierre brings a unique cultural perspective to her role as a transformative business leader and marketing strategist.
With an extraordinary talent for building something from nothing, she has established herself as a powerhouse in growing start-ups and new divisions within both traditional and digital media landscapes. Her superpower? Assembling and nurturing exceptional marketing teams while serving as their most ardent champion.
As both a strategic player and inspiring coach, Carryl crafts compelling narratives that forge powerful emotional connections between brands and consumers. Her impressive track record includes spearheading award-winning multimedia marketing campaigns that consistently deliver enhanced brand perception, increased purchase intent, and measurable results in engagement, social buzz, and revenue.
Her expertise spans a comprehensive range of disciplines:
• Audience Development, Brand Marketing, and Media Strategy
• Branded Entertainment, Influencer Marketing, and Integrated Marketing
• Digital, Mobile, Social and Content Marketing
• Consumer, B2B and Shopper Marketing
• Experiential Events & Emerging Technology
Beyond the boardroom, Carryl is a passionate advocate for animal welfare. Her commitment to this cause is demonstrated through her role as a pet parent to rescue dogs, including her current companion Reva, a Sharberian Husky adopted in December 2024, and her beloved Mika (passed May 2023), who served as an AKC Canine Good Citizen and Pet Partners volunteer, bringing comfort to those in need.
Her professional philosophy is clear and compelling: champion effective collaboration, embrace calculated risks, and celebrate measurable results. Whether the conversation centers on marketing strategy, team building, or her dedication to animal welfare, Carryl welcomes connections at carryl.pierre@gmail.com.
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