Casey Borrero

I am a social media and community marketing strategist with over a decade of experience in influencer marketing, digital strategy, and community engagement, currently serving as Social Media Manager, Consultant, and Strategist at Sweet Savvy Street, a role I have held since July 2014, where I lead social media strategy and consulting for a range of clients.

Prior to this role, I served as Community Manager at Vimergy for over a year, where I led community relations and marketing initiatives. I also served as Influencer Marketing Strategist at TopRank Marketing for nearly two years, where I developed and executed influencer marketing strategies, and as Influencer Marketing Specialist at Ferguson Enterprises on a freelance basis for over a year. Earlier in my career, I served as Digital Customer Experience Strategist at H4B Chelsea on a contract basis.

Across my career in social media, community marketing, and influencer strategy, my work has been driven by a commitment to building authentic brand communities, creating engaging content, and driving measurable results through strategic digital marketing. Whether I am managing social media for a brand, developing influencer campaigns, or consulting on digital strategy, I bring a creative, data-informed approach and a dedication to connecting brands with their audiences in meaningful ways. I am proud of the work I have done throughout my career and excited to continue shaping digital and social media strategies that drive growth and engagement.