Cassandra Auckland
Cassie Auckland (She/Her) leads business development and marketing strategy at Super Anchor Safety, a family-owned company specializing in residential and commercial fall protection solutions. She manages all aspects of connecting the company’s products—life-saving anchors sold through dealer distribution and wholesale—with end users, including roofing professionals, contractors, and engineers. Cassie’s role involves training regional safety managers, supporting dealers through outreach and trade shows, generating leads, and ensuring compliance with safety standards like OSHA. Her expertise in product knowledge, sales training, and marketing materials helps build trust and engagement across the industry.
Cassie’s dedication to safety and service is deeply rooted in her background. Her father spent over 40 years in the building industry running his own lumber yard, and she often encounters his former customers during presentations and industry events. This upbringing instilled in her a strong understanding of the construction and safety markets, as well as a passion for helping clients and partners navigate the complexities of fall protection. She enjoys managing the many moving parts of her role while ensuring her team and dealer network are fully supported in every aspect of their work.
Outside of her professional life, Cassie values family and the outdoors. She loves spending time with her nieces and nephews, and enjoys camping, hiking, and fishing with her husband. Balancing her career with her personal passions allows her to bring energy, authenticity, and enthusiasm to every aspect of her life, both at work and at home.
• Sandler Training
• Fall Protection Certification
• Travel Agent Certification
• Various Business Course Certifications
• National Women in Roofing
• Various Roofing Industry Groups
What do you attribute your success to?
I would say that in regards to the industry, it would be my father, who taught me a lot of different knowledge when it comes to the building industry. My grandfather, who worked very hard, just gave me a sense of good business. And then my family who's just pushed me really hard and supported me. My father was in the building industry for well over 40 years and owned his own lumber yard, so it's kind of just built into my background. I just grew up with this. He just sold his business a few years ago and went into retirement, and I run into a lot of his customers when I'm out presenting.
What values are most important to you in your work and personal life?
In business, my core values include empathy, which goes a long way in this industry, just understanding other people's views, because when they call, you have to switch gears because not everybody can understand things. I also think collaboration is really big, especially from a leadership standpoint, so having really good communication. Another thing is flexibility, which is a really good value in our industry, because you have to be very flexible and switch gears a lot. Another thing is being very authentic, especially in the workplace, just really being true to your customers, very transparent, and not being shady. Personally, I would say I love being passionate, I wear my heart on my sleeve, being very, very honest with people. I'm also an innovative person, so that is another value. Another thing is accountability, being accountable in my personal life, to step up, even when things get rough.