Her Story
About Cassandra
Cassandra Zuehlke serves as a Category Analyst at B&G, a role to which she was promoted at the beginning of this year after four and a half years in the CPG industry. In this position, she pulls data across more than ten categories, handles ad hoc requests, supports Walmart merchants with line reviews and new item placements, and maintains weekly and monthly reports while tracking competitive activity. Zuehlke earned her degree from the University of Arkansas, where her interest in consumer behavior and the CPG sector was sparked during her time working at Sephora and through interactions with industry professionals. She is the regional lead for Arkansas for Next Step and credits her professional success to perseverance, a drive to grow, and applying advice received throughout her career. Zuehlke values integrity and truthfulness in both her work and personal life, emphasizing the importance of facts and maintaining a strong presence in the room by voicing opinions confidently.
Her Interview
Ten minutes with Cassandra
01What do you attribute your success to?
I'd say probably just perseverance and always wanting to grow and to keep going up in my career, and just taking all of the advice that I've gotten throughout my career and just keep going and try to keep growing and learning.
02What’s the best career advice you’ve ever received?
Probably just to have a presence in the room overall, like, not being scared to speak. Presence in the room, and to speak your opinion, and not be scared of doing that.
03What advice would you give to young women entering your industry?
Just be like a sponge and always pay attention to what people who have more experience pay attention to, learn how to have a presence in the room and always speak your opinion, and take any mentorship opportunities you can get. I had someone mentor me in my current role and she helped build my confidence up a lot.
04What values are most important to you in your work and personal life?
Integrity and being truthful. Facts are facts, so I keep it like that, and same in my personal life, I like to have integrity and always being a truthful person.
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