Her Story
About Cassidy
Cassidy Johnson is a 23-year old communications professional, nonprofit program coordinator, journalist, and multimedia storyteller whose work bridges strategic communications, community engagement, and creative media. A graduate of the University of Wisconsin–Oshkosh with a Bachelor of Fine Arts in Communication Studies, she has built a diverse background in nonprofit communications, journalism, marketing, and digital content creation. Passionate about using storytelling to inform and inspire, she has written more than 130 articles across multiple publications while developing communication strategies that strengthen organizational visibility and community impact. Currently serving as Program Coordinator for Habitat for Humanity of Oshkosh, Cassidy supports prospective homebuyer families while managing a wide range of communications initiatives, including press releases, grant writing, website content, social media campaigns, and marketing materials. Prior to assuming her full-time role, she served as the organization's inaugural Communications and Marketing Intern, helping expand its digital presence and increase community engagement. Alongside her nonprofit work, she continues to contribute as a freelance journalist for the Oshkosh Herald and has held editorial leadership positions with The Advance-Titan, where she led content development, managed editorial teams, and produced multimedia stories focused on arts and culture. Driven by a passion for connecting with people through meaningful communication, Cassidy combines creativity with a service-oriented mindset to produce engaging content that makes a positive difference in the communities she serves. Fluent in both English and French, she enjoys collaborating with diverse audiences and is committed to using journalism, nonprofit communications, and digital media to educate, empower, and inspire. As her career continues to evolve, she remains focused on expanding her impact through strategic storytelling, community advocacy, and innovative communication initiatives.
Her Interview
Ten minutes with Cassidy
01What do you attribute your success to?
I attribute my success to the influence and support of my parents, who each inspired different aspects of who I am today. My mother nurtured my creativity and artistic expression, while my father, with his background in newspaper publishing, inspired my passion for journalism and storytelling. I also credit my faith in Jesus for providing me with purpose, guidance, and the strength to pursue meaningful work that serves others.
02What’s the best career advice you’ve ever received?
The best career advice I have received is to be responsible, independent, and deeply appreciative of the people who invest in your growth. My parents taught me the importance of hard work, gratitude, and making the most of every opportunity. Their encouragement and guidance have shaped both my personal values and my professional journey.
03What advice would you give to young women entering your industry?
I encourage young women to seek mentors who genuinely invest in their success and help them recognize their strengths. My professors in the Communication Studies Department, particularly those who taught rhetoric, gave me invaluable guidance on how to market myself professionally, navigate the transition from college to career, and confidently pursue opportunities aligned with my goals. Their mentorship reinforced the importance of believing in your abilities and remaining open to new experiences.
04What are the biggest challenges or opportunities in your field right now?
I see tremendous opportunity to make a meaningful difference through journalism, nonprofit communications, social media, and storytelling. My goal is to positively impact people one person at a time by creating content that informs, inspires, and connects communities. Looking ahead, I aspire to combine my passion for writing and creativity by launching a fashion and lifestyle magazine that encourages and uplifts readers while continuing my work in journalism and nonprofit communications.
05What values are most important to you in your work and personal life?
I value building genuine relationships and connecting with people in meaningful ways. I believe every individual is shaped by the people they encounter, and that it's never a waste of time to help someone in need. I strive to use writing, creativity, and communication to foster understanding and make a positive impact. Personability, compassion, creativity, and a sincere desire to help others guide both my professional work and my personal life.
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