Cassidy McMahon
Cassidy McMahon is a dedicated sports content creator and Social Media Intern at the Porter Ridge Athletic Association, where she manages social media coverage for varsity baseball games and engages fans across platforms. Based in Atlanta, Cassidy has cultivated a strong presence in sports media, combining her deep knowledge of Major League Baseball with a talent for creating engaging, accurate, and timely content. Her passion for sports drives her to stay current on games and news across multiple leagues every day.
Cassidy’s journey into content creation began as a personal project encouraged by her mother, who urged her to share her sports insights beyond her family circle. Using just her phone and a selfie-style setup, Cassidy started producing videos that quickly gained attention online. This early success fueled her commitment to building a platform dedicated to Atlanta Braves coverage while exploring cross-sport analysis. Her ability to consistently produce content has made her a trusted voice among fans, and her dedication to quality and speed sets her apart in a fast-paced digital environment.
An accomplished communicator, Cassidy has interviewed five former Major League Baseball players, a highlight of her career that underscores her credibility and influence in sports media. Academically, she holds a Bachelor of Business Administration in Non-Profit/Public/Organizational Management from the University of North Carolina at Charlotte and an Associate of Arts from Central Piedmont Community College, graduating Cum Laude. Cassidy’s career reflects a combination of passion, perseverance, and entrepreneurial spirit, as she continues to grow her channel and impact the sports community with insightful, engaging content.
• University of North Carolina at Charlotte - BBA
• Graduated Cum Laude
What do you attribute your success to?
I got into content creation because I have a ton of knowledge about sports, and my mom encouraged me to share it beyond just our family. She said, you need to talk to somebody about this. That's how it was born. I literally just took my phone, flipped it selfie style, and started doing videos. They went viral one day, and here I am. College was very impactful for me because it allowed me to broaden my horizons and do the journey pretty much by myself, in terms of just realizing who I am and my ability to put myself out there and interact with the world in different ways. College gave me the confidence to be comfortable in my own skin out in the world, which allowed me to have the confidence to do my channel. My biggest accomplishment has been starting my channel from the ground up and having the belief in myself to do that and to put myself out there. I'm the youngest of six with four brothers, and they helped me embrace the saying of why not me. Despite my disability, they never let me be left behind. When I was able to get into adaptive sports through Marion Deal Sports Association and do all the challenges and have fun and see all the people I was able to meet and impact, that was the biggest important thing that shaped my love for sports. That opportunity was absolutely phenomenal, and that is really why I got into content creating.
What’s the best career advice you’ve ever received?
My best friend Karen, who I met in college, was the biggest push for me to start. I literally just texted her and said, should I start a YouTube channel? She was like, yeah, let's do it. She's been my right hand in terms of bouncing ideas off, the creative, different things, the things outside of sports, the personal touches. She knows nothing about sports, but she's been there for all of it. She's been a big-time mentor. Paul Byrd, who is a sideline reporter for the Braves, started following me when my channel and stuff started becoming more viral and more people enjoyed it. He has kind of taken me under his wing. He was one of the people I got to interview, but he's been very influential in what I've done. I wouldn't be here today without him.
What advice would you give to young women entering your industry?
Be 100% you and don't try to compare yourself to others. Just follow your passions. Follow it no matter where it takes you.
What are the biggest challenges or opportunities in your field right now?
Getting the appropriate watch hours and getting a lot of people to see my videos is challenging because you have to manipulate the algorithm and things of that nature, and that is a difficult task. Just trying to make sure you reach the right people is the biggest challenge I'm facing right now.
What values are most important to you in your work and personal life?
I'm the youngest of six siblings with four older brothers and one sister. My brothers helped me embrace the saying of why not me. Despite my disability and things of that nature, they never let me be left behind. When I was able to get into adaptive sports through Marion Deal Sports Association and do all the challenges and have fun and see all the people I was able to meet and impact, that was the biggest important thing that shaped my love for sports. My family was so big into sports, and having that opportunity was absolutely phenomenal. It's been a fantastic journey, a journey that I can't wait to see what else happens, but I'm very, very grateful for where I am and who I am. I feel like my legs have gears, and I'm proud of that, but it's not gonna stop me from doing these things. With the influence of my family, my brothers, it's a why-not thing. If we think I can do it, I'm gonna make it happen.