Cassie Arbogast

I've been given a lot of chances. At T-Mobile, I started as a college intern, and with being in a large corporation, there was always change, always reorgs, and I navigated that to where I got to try different things and learn different things. And then I just found out that every job I've had since then, I've gotten from a cold application, just seeing something online and applying and getting the job. I guess that's very rare, and I'm aware of that. So I've just been given opportunities to continue to grow professionally, to try different things, and to continue this journey as a marketer.

You own your own career. I had someone really early on in my life tell me that, and it really put in perspective that if I want something to happen to me, it's up to me to continue to push that, that no one's going to do it for me. So if I want to learn something, if I want the promotion, if I want the raise, I've got to put in the work, I need to navigate, and obviously you need assistance from others, but I own my destiny.

They can do it. Whatever they want to do, they can do it. I think there's a lot of times you're like, ugh, I don't know if I'm gonna be able to, or who's gonna support me. But someone entering should try the things. Marketing is a very large industry, and there's a lot of different aspects to it. Don't feel like you have to pick one lane. Try all the things, and if you want to do something, you can do it. The world's your oyster.

AI, honestly. It's like, what is that balance of its integration into both strategy and operational opportunities? It definitely has a place, but it is trying to find that new balance of subject matter expertise and technology and how they marry together now. I would probably say that's also the opportunity. How do you leverage this fast-moving advancement to help speed up to market, take away some of the tactical or cumbersome, time-cumbersome elements of day-to-day jobs to free yourself up, to free individuals up, to really have the brain power to put somewhere else that's more meaningful? For me, I've seen the benefits both from an operational and a strategy perspective. You can set up projects and just let them help you evolve your strategy over time. From an operational standpoint, you can set up those daily tasks that would manually take someone a lot of time and automate that. So now you're free to spend your time doing more, more better things. The amount of research you can do and the synthesizing of data to be able to act is really quite a game changer.

Honesty for both. I believe in just kind of telling it how it is. We're all adults. I would say that's the biggest. And then, outside of that, kindness, also for both. I really believe how you treat people says a lot about you. I don't think anyone shows up to any situation, personal or professional, with the idea to do bad, or to tank something or try to ruin something. So you have to kind of lead with assume best intent, and things do happen, but you know, to kind of navigate that appropriately.