Her Story
About Cassy
My career has taken me through many different paths, each one teaching me something valuable about serving people. I started in the music industry thinking I was going to be famous like a lot of high school girls did, but that didn't work out. I got my master's in speech therapy and was doing pediatric therapy all the way up till the pandemic, when I got very burnt out - the healthcare system in general during that time was challenging to navigate. I took a leap and moved into the new home sales space, got hired as an online sales counselor and designer, and within a year and a half was moved into leadership and then recruited at the national level to work for a trainer that serviced builders all over the country. I've been in a lot of different, unique situations that have provided me a lot of great lessons and opportunities, and allowed me to serve people in very different areas of life - kids, adults, people building a home, buying a home, people selling homes. Now I operate as a strategic performance coach for Impact 88, where I still service sales training for builders across the country and do different events that support leadership training. I also run my own brand and business alongside it - I work two full-time jobs right now, which is crazy. I launched my book, Unapologetic, last October 2025 and we hit bestseller, which was so exciting. Once the book was out, I had a ton of women coming to me for coaching and more ways to plug in to the message I shared in the book. I felt like there was not a really great space that was accessible to women from all different walks of life to come together for connecting and development, so Unapologetic Women was born. It's a virtual community that's hosted through Circle where I plug people in to different networks, different industries, different walks of life, while I also provide group coaching calls on a monthly basis based on my frameworks. The whole premise is that I do not feel like we can fulfill our life's purpose if we're not unapologetically ourselves. I think the only thing that we can give the world that no one else can is ourselves, and I'm helping these women navigate how they can own their voice so that they can own their impact, whether that's personally or professionally or both. I think a lot of us have been in situations where we've been told to tone it down or dial it back or fit in the box, and I want to challenge that. I'm a mom of two little girls, and my hope is that for us to raise the next generation to be authentic to themselves, we gotta figure this out first, and we're all working through it in real time together. In just 2 months, we have over 150 women within the community, and it's spreading like wildfire. I'm really, really genuinely excited about all that it's doing and the people that it's serving.
Her Interview
Ten minutes with Cassy
01What do you attribute your success to?
First of all, I have no idea why I get to sit and do what I get to do, but I do believe God's got a plan and a purpose for my life, and so I attribute a lot of that to the fact that we really aren't put here for any other reason but to make the world a better place. I would attribute most of my success to God's plan, because I have no idea why I'm sitting here doing what I'm doing. It's not because I'm the best, or the most qualified, or the smartest. But then I also would say that I never wait to feel ready to take action, and I'm not afraid of failing. I think that if you can get out of your own way and trust yourself to try, you will always surprise yourself. You'll always be more successful than you could have ever thought possible.
02What’s the best career advice you’ve ever received?
Never burn a bridge that you don't have to. I also got another one: never say no to an interview. You just never know where doors are being opened for you.
03What advice would you give to young women entering your industry?
I think that your abilities are only as good as the people you surround yourself with. I think that you can do all the right things, you can get all the right training, you can take all the classes, read all the books, but if you don't surround yourself with the right people, you will be held back from your fullest potential. And that is why the Unapologetic Women community exists.
04What values are most important to you in your work and personal life?
Integrity, honesty, love and kindness. I think that if you have those things, and you surround yourself with people who have them too, there are no limits on what can be accomplished. I would also add service in there, which I think comes with love and kindness, but service is really the foundation. We are all here to serve and make the world better, and if you can focus on that, everything else will work itself out.
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