Catalina Elena Cruz
Catalina Cruz is an accomplished business leader with over 18 years of experience in the telecommunications industry. She began her career working at Cellular One in a mall kiosk, and just days later, AT&T acquired the company. While initially uncertain if she would continue with the organization, Catalina’s dedication and talent propelled her to rise through the company, building expertise in every aspect of the business. Today, she serves as the Content & Advisory Council Lead and Brand Ambassador at AT&T, where she develops innovative strategies and delivers transformative client experiences.
In her current role, Catalina leads content creation for the Executive Briefing Center, curating tailored experiences and advisory sessions designed to inspire innovation and showcase the future of technology. Her work empowers organizations to leverage smart solutions that enhance efficiency, improve customer engagement, and transform operations. Known for her skills in negotiation, sales, project management, and business development, Catalina consistently delivers creative solutions that drive growth and operational excellence. She also champions inclusive business practices, ensuring her initiatives reflect both market needs and cultural relevance.
Passionate about leadership and community impact, Catalina actively mentors others and engages in programs such as the Rising Leaders Program at SMU’s Leadership LAB. She strives to illuminate the best in others, bringing her personal mission to life in every project. Fluent in English and Spanish, Catalina bridges cultural gaps and fosters meaningful engagement. Her journey from a mall kiosk to a leadership role at AT&T reflects her resilience, adaptability, and unwavering commitment to excellence.
• Artificial Intelligence for Business Leaders
• American InterContinental University - BBA
• Womeb of AT&T
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received comes from my mentor and supervisor, Trevor Laurence: “I reserve the right to become smarter.” This simple yet powerful statement inspires me to continually grow, embrace learning, and confidently trust my own judgment, knowing that every experience is an opportunity to become wiser and more effective in my work.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are honesty, transparency, and empathy. I believe these principles build trust, foster authentic connections, and create a foundation for meaningful and respectful relationships.
Locations
AT&T
Dallas, TX 75202