Her Story
About Catharine
Catharine Gordon is a sales planning and retail analytics professional with nearly a decade of experience in footwear merchandising, financial planning, and Walmart account management. As Sales Planning Manager at The SG Companies, she supports the Walmart Footwear Division through strategic financial planning, sales analysis, and product development initiatives. Working closely with international teams, including partners in China, she helps strengthen national brands such as Rugged Shark while supporting private-label programs. Known for her analytical mindset, adaptability, and collaborative leadership, Catharine specializes in transforming data into actionable strategies that drive business growth and strengthen retailer partnerships.
Catharine's career reflects a steady progression built on dedication and continuous growth. She began her professional journey in the construction industry before transitioning into retail, where she advanced from coordinator roles to senior planning and management positions supporting Walmart's footwear business. Over the years, she has developed expertise in import and export operations, e-commerce and brick-and-mortar business management, logistics, customer service, and sales operations. She earned a Bachelor of Arts in Communications with a minor in Business from the University of Arkansas and plans to further expand her global business expertise by pursuing an MBA in International Business.
Outside of her professional accomplishments, Catharine is committed to serving her community and maintaining a balanced life. She volunteers with the American Red Cross Disaster Action Team and the National Ski Patrol, reflecting her passion for helping others. A devoted mother, she takes pride in raising her daughter while building a successful career. In her free time, Catharine enjoys painting and skiing, pursuits that complement her creative thinking and adventurous spirit. Guided by the values of growth and integrity, she continues to make meaningful contributions both in the workplace and in her community.
Her Interview
Ten minutes with Catharine
01What do you attribute your success to?
I attribute my success to resilience and perseverance. As the sole provider for my daughter, I rebuilt my life from nothing after leaving a domestic violence situation, and today I’m proud to be a homeowner and a positive role model for her.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that a smile goes a long way. Kindness can brighten someone’s day, and I strive to be a positive presence wherever I go because even the smallest gesture can make a meaningful difference.
03What advice would you give to young women entering your industry?
Take initiative from the very beginning. Showing enthusiasm, being proactive, and demonstrating a willingness to learn during onboarding and beyond will help you stand out and create opportunities for growth.
04What values are most important to you in your work and personal life?
Growth and integrity are the values that matter most to me in both my work and personal life. This year, I’ve made personal and professional growth my top priority while remaining true to my principles.
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