Influential Woman · Graphic Design
Catherine Mitsunaga
Graphic Designer, Final Fantasy Video Game Group
San Bruno, CA
Her Story
About Catherine
I've been a graphic designer for 25 to 30 years, since graduating from the University of Hawaii. I actually wanted to be an animator initially - animation had just come out, Pixar was very new to the field, and it was a wonderful time for all things animation. I worked for Square USA, a division of Final Fantasy Video Game Group, for about 2 years while finishing my BFA. That division went on to make the graphics for Lord of the Rings, but I was still finishing my degree and couldn't join them in New Zealand. After moving to California from Hawaii, I realized animation would require going back to school for programming, which wasn't my strong suit, so I leaned into what I had - my skills with Photoshop and Illustrator. I worked in fashion for BCBG.com for 5 years in their web department, coordinating with photographers in Europe and London, shopping up images for the website to sell products. But it still wasn't my passion. I ended up in biotech here in San Francisco, working with companies that make medication, drugs, serums, lasers, and COVID shots. A lot of that needs to be explained to the public internally through brochures, websites, and educational material, and I just kind of fell into it. It was a part-time job after my third child, and people kept asking me to do work while I was on maternity leave. I've been on my own as a business for about 15 years now. It's been wonderful because if my son has a presentation in school, I can make my own schedule and be there for my family. My oldest is already in college, and it's smooth sailing - everybody's doing well.
Her Interview
Ten minutes with Catherine
01What do you attribute your success to?
I attribute my success to the mentorship I received early in my career from two women, Carolyn and Arlene, who owned a print shop in Hawaii. When I graduated, school taught me a lot of theoretical knowledge and software like Photoshop and Illustrator, but these two lovely ladies taught me everything I know about printing from the bottom up. They would take me to print shops to see how things were actually done, like running 20,000 booklets for conventions. I still keep in touch with them - they're both semi-retired now. If it wasn't for them, I don't think I'd be as successful, or I'd have the gumption to do the things I'm doing. One of the biggest things they always told me was: 'Catherine, if it's too difficult, there's gotta be an easier way.' I've always carried that with me throughout my career. Not to say we're taking shortcuts, but if I'm banging my head with a piece of software, I step back and realize there should be a process for this, there's an easier way to do it. That's been one of the biggest things I've ever carried with me.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received came from my two mentors, Carolyn and Arlene. They always told me: 'Catherine, if it's too difficult, there's gotta be an easier way.' I've always applied that throughout my career. Not to say we're taking shortcuts, but if I am banging my head with a piece of software, I step back and realize that means I'm not doing it right, that means there's an easy way, that means there should be a process for this. When I step back and take a look, I find out that I could actually do it a different way. That's been one of the biggest things I've ever carried with me throughout my career.
03What advice would you give to young women entering your industry?
Love your craft, love your craft. If it is drawing that you love, lean into that. If it's layout and coordination and planning, making wireframes for a website, and that's what you love, lean into that, because graphic design is so big and so varied. Some graphic designers I know only make web ads, commercials, and it is such a big thing, you can get easily overwhelmed. But if you concentrate on the one thing that you absolutely love, you'll pick up all these extra things along the way. I always thought, you follow the passion, you follow what comes naturally, and everything else will work out. Don't fight it.
04What values are most important to you in your work and personal life?
My top three values are, first and foremost, being grounded. Because the nature of my job is difficult - deadlines will not push back for you. If that magazine has to go out, if that website has to launch, you're working till midnight. So if your family grounds you, if your religion grounds you, if taking time off for yourself grounds you, find that faith that you have in something that will ground you, because everything else can work out around it, as long as you're being supported with that. Because if you're going crazy at 1 o'clock in the morning and you're like, I don't know which shade of blue this is anymore, you need to be able to say, look, I got this, we know this is gonna be fine, my kids are fine, or I'm going to church tomorrow, or I have a spa day after this. Second would be discipline - a discipline where either you're making your own schedule, in my case. I know a lot of people who tried to go on their own as graphic designers, and it was difficult to make a schedule. They had young children, or they can't work at midnight, and that's okay, because as moms, we always have to be flexible, so finding the kind of discipline that works for you. And then, just having fun. My last one would be having fun. Because if you're not into it, if you're not having fun, you are perusing shades of blue at 2 in the morning, and either you're gonna hate it, or you're gonna love it. So you gotta stack the odds in your favor. You gotta like it. You have to like it, and if you love it, that's even better.
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