Cathy Hill

A dynamic Executive Leader who has made their mark transforming SaaS-based companies backed by Private-Equity investments. With a proven track record of orchestrating successful rebranding initiatives and revolutionizing marketing strategies, they consistently drive substantial revenue growth and organizational success.

As a key member of Circa's Executive Leadership Team, they spearheaded the creation of an innovative product management function and engineered a powerful demand generation engine that became instrumental in generating significant marketing-sourced revenue. Their strategic acumen shone through in managing multiple acquisitions and masterfully guiding the rebranding journeys of LocalJobNetwork to Circa and OnCourse Learning, ultimately positioning these companies for successful exits.

Their impressive career spans leadership roles at prominent organizations including Circa, OnCourse Learning, Nurse.com/CEDirect, Wiley Global Education, and the B2B division of Sears, where they've consistently demonstrated excellence in strategy development, marketing operations, brand management, and demand generation.

Their expertise encompasses a comprehensive suite of marketing disciplines, including Demand Generation, Account Based Marketing, Digital Marketing, Market Segmentation, and Voice of Customer initiatives. They possess deep knowledge in various marketing channels such as Email Marketing, Direct Marketing, SEO, PPC, and Paid Advertising. Their skill set extends to Alliance & Channel Partnerships, Content Creation, Media Relations, PR & Communications, and Product Management, all while maintaining a sharp focus on Revenue Growth & Profit Improvement.

They maintain proficiency in essential business tools including Microsoft Office, Appcast, CRM platforms like Salesforce, marketing automation systems such as Pardot, Marketo, and Eloqua, along with project management tools like Trello, Basecamp, Workfront, and Asana. Their technical expertise also includes Google Analytics, Wordpress, Mailchimp, and Survey Monkey, enabling them to drive comprehensive digital marketing initiatives effectively.