Ceal Starks, Founder/ CEO on Influential Women

Influential Woman · Creative Wellness

Ceal Starks

Founder/ CEO, The Sensory Reset

Atlanta, GA

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Certifications · Degrees · Memberships

Degree Bachelor of Arts in Mass Communication and Television from Savannah State University Degree Master of Science in Industrial and Organizational Psychology from Strayer University Cert Certified Mindset Coach

Her Story

About Ceal

I am the founder and CEO of the Sensory Reset, where I create immersive sensory wellness experiences for corporations and live events. We are a wellness company that helps individuals and organizations regulate stress in real time through immersive, hands-on experiences using touch and creativity to naturally reset the mind and body. I come from 20 years in talent acquisition and DEI, which gave me a deep understanding of individuals who experience burnout and daily stress in the corporate sector. My business was born from my own experience after I lost both of my six-figure roles in one week and fell into a super deep depression for nine months. One day, while crying and applying for jobs on LinkedIn, my husband told me to take a break and play with my soap-making stuff. I went downstairs to YouTube University, learned how to make soap, and within that hour I felt calmer, grounded, and like myself again. I started researching and discovered art therapy, creative therapy, and social prescribing, which prompted me to start this business. I started this because of the stigma that most people have against therapy, and I found a fun way to trick them into understanding that therapy can look different than sitting on someone's couch or on a Zoom call. Talk therapy is amazing, but it's not the only form of therapy. With my staff of five, we do community work and corporate wellness. We go into Fortune 500s and small businesses to do corporate events, training, and leadership seminars, and we redesign their wellness spaces to make them sensorially friendly so their teams have a safe space when dealing with burnout and stress.

Her Interview

Ten minutes with Ceal

01What are the biggest challenges or opportunities in your field right now?

We've had some wonderful accolades, big wonderful ones actually, but we're still a hidden gem or a question mark for some people who don't understand what wellness looks like outside of yoga, the gym, or traditional therapy. Getting our mission and goals out there to the right people in the community is a challenge. We have a lot of community backing, but we're still a hidden gem. We had the pleasure of being featured on Good Morning America, and we did get our name out there, but the challenge of getting the opportunity to change skeptics into believers is something we're still working on. People who are usually our ideal client can't understand who we are because they can't understand what wellness looks like outside of traditional forms.

02What values are most important to you in your work and personal life?

For me, it's truly staying true to the community. I started this for marginalized communities, and making sure the bigger that we get, we don't lose that focus. Sometimes people, when you say marginalized communities, they put that in a very small box, but it's a lot bigger than what people say. I need to make sure that I stay true to my why, and that was to work with people who have a stigma against therapy. That's who I am, that's who I will always be. Community will always come first, that will never change. I want to make sure that I'm helping people see their potential, and that when they leave me, whatever aspect that is, if it's at a conference, or corporate wellness, or they just came into our brick and mortar and sat in for a class, that they leave with something that they can feel proud of. That is all I live by.

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