Charli Brickner

Charli Brickner is a Brand Strategy Consultant operating as an independent consultant through Creative Direction, Brand Insights. Based in Austin, Texas, she partners with local small businesses, primarily real estate agents, to identify competitive advantages in a saturated market. Her work involves creating audience personas, refining messaging, and developing branding strategies to target second, third, and investment property buyers. Charli holds a master's degree in psychology and draws on prior experience in research and evaluation, including studies on child education and adult behaviors in nonprofit programs. She is now pivoting her expertise in human behavior and attitudes toward corporate advertising and brand management. In addition to her professional work, Charli serves as a coxswain for the Austin Rowing Center and Austin Rowing Club.