Chassity Adams
Chassity Adams is a Paid Social Supervisor at Publicis Health Media, where she leads strategic social media initiatives for major pharmaceutical and health brands across therapeutic areas including oncology, dermatology, women’s health, and mental health. With more than six years of experience in paid social advertising, she specializes in campaign strategy, audience development, performance optimization, and data-driven storytelling that supports both healthcare professionals and direct-to-consumer engagement. Known for her ability to translate complex health information into meaningful digital experiences, Chassity is passionate about using innovative media strategies to positively influence the patient journey.
Since joining Publicis Health Media shortly after completing graduate school, Chassity has steadily advanced from associate to supervisory leadership, guiding activation teams and serving as a key client-facing strategist. Her work includes pioneering first-to-market social media activations and testing new platform capabilities that drive measurable awareness, intent, and return on investment. Through close collaboration with cross-functional teams, platform partners, and clients, she has helped streamline processes, strengthen asset management workflows, and introduce forward-thinking solutions that elevate campaign effectiveness within the highly regulated pharmaceutical advertising landscape.
Chassity holds both a bachelor’s degree in Public Relations and Consumer Economics and a master’s degree in Integrated Mass Communication from the University of Georgia’s Grady College of Journalism and Mass Communication. Deeply motivated by the opportunity to improve access to health information and resources, she is committed to continuous learning, mentorship, and innovation within the evolving digital media ecosystem. Whether supporting patient education initiatives, guiding teams toward creative excellence, or exploring new advertising technologies, Chassity remains dedicated to creating meaningful impact at the intersection of healthcare and media.
• TikTok Media Buying Certification
• Reddit Ads Fundamentals Certification
• LinkedIn Marketing Strategy
• The Trade Desk Edge Academy Certified: Executive Program
• TikTok Academy
• Meta Certified Media Buying Professional
• Twitter Flight School Video Badge
• Snapchat Advertising Essentials
• Google Analytics
• Photoshop CC 2017 Essential Training: The Basics
• InDesign CC 2017 Essential Training
• Grady College of Journalism and Mass Communication, University of Georgia- M.A.
• Grady College of Journalism and Mass Communication, University of Georgia- B.A.
• University of Mississippi
• TikTok Award for Custom Taylor Swift Pulse Campaign
• PRSSA
• Humane Society Volunteer and Foster
• Humane Society Social Media Support
• Humane Society Fundraising Events
What do you attribute your success to?
I attribute my success to my passion for health communication that I discovered in grad school. A lot of the courses I purposefully took and found most interesting had to do with health communication and health messaging for doctors and patients, and how to best reach them. That really inspired why I wanted to get into health advertising in general, which is why PHM stood out to me as a health and wellness agency. I've been able to work across so many different disease states now - from oncology to dermatology, women's health, and mental health conditions. What keeps me going is that I feel like I'm able to make a real impact on the patient journey, whether that's finding ways to reach patients, reaching caregivers who are supporting patients, or reaching healthcare professionals about new opportunities, new testing, and new patient resources. Being involved in the overall patient journey and being able to see the net impact we're having in terms of patient conversations, and our ability to provide resources for patients to ask their doctors and eventually get on product to help improve their quality of life - that's just an amazing experience to be a part of. I love knowing that we're essentially arming patients with the resources they need to be able to advocate for themselves.
What’s the best career advice you’ve ever received?
The best career advice I've ever received is that no question is a dumb question, and to always come in asking questions with a learning mindset. Because we're all learning together, honestly. Every single day there's something new to learn, which is why no question's a dumb question.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field is navigating the constantly evolving pharma landscape—with new drugs, shifting competitors, and strict compliance requirements—while the biggest opportunity lies in leveraging platform innovations like TikTok custom pulses and advanced measurement tools to educate and engage patients, caregivers, and HCPs in meaningful ways.
What values are most important to you in your work and personal life?
In my personal life, family is incredibly important to me. I have a million siblings - five of them - so most of my spare time is being there to support all of them. I also value staying active and connected to my community. I love going on walks and try to go every single day. Living in Atlanta, I take advantage of the wonderful Atlanta Beltline and try to stay active on it as much as humanly possible. I like doing intramural sports teams too - I just like to stay busy and active in the community. I love staying busy outside where I can get fresh air and sun, whether that's going on walks, playing kickball, going to the farmer's market, or trying new things. I'm a foodie and always looking for new experiences.