Chelsea Chambers-Litzenberg
Chelsea Chambers Litzenberg is a seasoned retention marketing specialist with over a decade of experience helping direct-to-consumer (DTC) brands turn first-time buyers into loyal customers. Her expertise spans email and SMS marketing, lifecycle campaigns, loyalty programs, referral programs, and subscription models. Chelsea combines data-driven strategies with a deep understanding of customer behavior, consistently delivering measurable growth and increased repeat purchase rates for the brands she partners with.
Her career began in advertising after earning a Bachelor of Fine Arts in Advertising from the Art Institute of Portland. Chelsea initially worked in the fashion and activewear industries, launching subscription brands and developing early email marketing strategies. Agency experience, particularly at Meet6 in Los Angeles, allowed her to refine her skills in campaign strategy, content planning, and cross-channel marketing, setting the stage for her success as a consultant and freelance retention expert.
Chelsea has collaborated with notable brands, including Cameron Diaz’s Aviline Wine and Morota Cosmetics, where she helped establish retention programs that contributed to the company becoming a top e-commerce performer in the Netherlands. Based in Bend, Oregon, she also co-runs Litz Celebrations, a wedding planning business, and supports local boutiques in growing their online presence. Her professional philosophy emphasizes creativity, experimentation, and building strong connections, both with customers and within the teams she collaborates with.
• The Art Institute of Portland - BFA
• Aviline Wine
What do you attribute your success to?
I really just attribute my success to believing that there were no limits. I truly never thought there was a door that would be closed - like, why would it close? Why couldn't I do it? Even when I was trying to move to LA, teachers and everybody at the time were saying you have to move with a job or you have to move first before a job, and I was like, that's not possible. If I'm moving to LA, I need the guarantee. I was able to do it and prove them wrong - I got the job for a while in Oregon, then packed up and moved. I was just so determined. I know I believe in me, and I'm gonna stick with that. Just staying determined and hungry. And now it's different - I've gone through layoffs, I've gone through lost jobs, all those things, and I'm still not doubting myself. I'm like, nope, I still can, I can do this and make it happen.
What’s the best career advice you’ve ever received?
Know your worth. That's definitely advice that goes for all sides of it. That first offer is usually low, so know your worth. And not only that, just know your worth with your time. In agency life, clients feel like they can walk all over you sometimes, and you gotta put that down lightly and say, okay, nope, we're not gonna talk like that, let's just move forward. Yeah, know your worth - that's the best way to sum it up.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to truly believe in yourself. Don’t assume any doors are closed to you—ask yourself instead, 'Why can’t I do this?' and pursue it with confidence and determination.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges right now are definitely with layoffs and changes. The marketing world is really changing - it's kinda going into this unknown territory in a way, even though it's been very known. It's just really changing on what you do and how it looks, and with all the different tools that are out there, it's becoming so much. However, the AI possibility is something that I'm actually seeing as good in my field. That's kind of my big focus right now too - how do I bring AI into what I do? It's definitely being used, but it's not taken over. You need that human element still. But I'm now able to pull so much more brand research and reports and all of that way quicker, and that's kind of fun. That's really cool just to have that extra information to share with brands and what they might not know. You gotta be willing to learn. I think that's another thing - always be willing to learn. You do not know everything. Keep learning. You can grow and grow in your career, but there's so much to learn still. I'm in a new learning phase right now where I'm like, okay, this is a whole new thing, a new tool, let's use it.
What values are most important to you in your work and personal life?
In my work, my values are being able to see the results - I like when you can see quick results. A campaign goes out and you can see the results. The creativity of being able to try so many different things, and having the freedom to be like, I've seen this work, let's try that. Like one time I did something fun with ActiveWear when Brad Pitt and Angelina broke up - that was the biggest thing - and I got to do like, Brad is single, get in the gym now or something, shop for your activewear kind of thing. So just being able to have that freedom and creativity. In my personal life, it's connections. I think that goes on both sides - I love to build strong connections. If you're my friend, you're my friend for life, and that will not change until you screw me over, and that's probably gonna take a long time for me to feel that way. I'm definitely the ride or die. I will build that connection with you, and I love to see people succeed. I want my businesses to succeed, I want my friends to succeed.