Chelsea Hall, CFE

Director of Franchise Development, EverSmith Brands

Denver, CO 80731

Certifications · Degrees · Memberships

Degree University of Colorado Denver - BBA, Business Administration and Management, General Degree Front Range Community College - AAS, Psych Cert Certified Franchise Executive (CFE)

Her Story

About Chelsea

Chelsea Hall, CFE, is a Franchise Development Executive with approximately 8 years of experience in the franchising industry and more than 14 years of overall professional experience spanning franchise development, recruiting, sales leadership, operations, and growth strategy. She is currently the Director of Franchise Development at EverSmith Brands, where she began in February and represents Kitchen Guard in the B2B commercial cleaning space. In her role, she guides seasoned professionals through a structured discovery process designed to ensure strong alignment between candidate goals and franchise opportunity, while maintaining a people-first, execution-driven approach to growth. Her franchising career has progressed through multiple strategic roles that have shaped her expertise in both franchise expansion and candidate development. She began by helping transform small businesses into franchise models, then advanced into a coordinator role with Executive Leads LLC, where she supported a wide range of IFA-approved franchise brands and worked across broker networks to connect entrepreneurs with aligned opportunities. Across these experiences, she developed a strong foundation in franchise matchmaking, pipeline management, and consultative guidance focused on long-term fit and sustainable success. In her current leadership role at EverSmith Brands, Chelsea leads candidates through a discovery journey that includes business education, self-assessment, psychological and values alignment, financial review, and legal evaluation before ownership. She emphasizes that the process is not traditional sales, but rather relationship-based due diligence designed to ensure mutual fit and informed decision-making. One of her most notable achievements includes driving a 125% increase in franchise growth within her first year at a brand in the pet health and nutrition industry—an organization she describes as especially meaningful due to its mission and values. This success reflects her ability to strengthen underperforming systems while remaining grounded in purpose-driven leadership and authentic relationship building.

Her Interview

Ten minutes with Chelsea

01What do you attribute your success to?

Having a good mentor is something that's underrated these days, and I was lucky enough to have some of the best mentors from the very beginning. I would also attribute my success to being able to see the people in front of me as human beings and build strong relationships through my industry. I have people from 6 years ago that call me about the business they currently own, happy about what they've done, sharing their successes, who couldn't imagine owning a business when we first connected. I am changing lives, and I remind myself of that as I go.

02What’s the best career advice you’ve ever received?

Starve your fears and feed your dreams would have to be the best career advice that I've received. A close second is that having strong goals always keeps you on the right path. No matter what happens, your goal does not move, it does not change, even if the timeline changes. Maintain control of your mindset.

03What advice would you give to young women entering your industry?

I would give the advice to be confident while being authentic, and to keep in mind that you have the opportunity to change someone's life for the better. To be confident, coachable and authentic, and putting yourself out there with networking while believing in your own potential growth.

04What are the biggest challenges or opportunities in your field right now?

A lot of people see franchise development as sales, and it's very far from typical sales. I like to say it's more of a relationship-building due diligence process.

05What values are most important to you in your work and personal life?

Trust and transparency, as well as putting in 110% at both work and in life. You may never find a balance. Some don't. Some days that's hard to do. But wherever you are, putting in 110% of your focus and attention.

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