Chelsea Mariah Hyde-Shelley
Chelsea Shelley is a growth strategist specializing in go-to-market strategy and AI adoption within the property and casualty insurance industry. Currently serving as a Growth Strategist at OverseeAI, she is known for building buyer-centric revenue engines that prioritize clarity, trust, and ease of engagement. With a decade of experience across insurtech, SaaS, and emerging AI technologies, Chelsea focuses on aligning sales and marketing into a unified motion that supports the full buying journey—from initial interest to long-term value realization.
Chelsea’s expertise sits at the intersection of strategy, innovation, and execution. She has a strong track record of translating market signals into actionable insights, guiding organizations through complex AI conversations without unnecessary hype, and designing collaborative experiences that resonate with modern buyers. Prior to OverseeAI, she held key roles at Duck Creek Technologies, Federato, and IDBS, where she played a pivotal role in advancing account-based marketing, demand generation, and revenue alignment strategies that improved pipeline performance and deal outcomes.
Known for her empathy-first approach, Chelsea believes that technology should reduce friction, not create it. She partners closely with executives, revenue teams, and product leaders to ensure that innovation aligns with real customer needs and builds confidence throughout the decision-making process. Outside of her professional work, she enjoys outdoor activities such as roller skating, beach glass collecting, and gardening—interests that reflect the same intentionality and care she brings to fostering growth in both people and organizations.
• ABM Certification: "LEVEL (Expert)"
• High Point University
• Rookie Club
• Alpha Chi Omega
• Public Relations Student Society of America (PRSSA)
• Local community volunteering
What do you attribute your success to?
I think it's intuition. Always going back to listening to my gut. I think it's easy to look at your career at the start, and plan it out, and think you know exactly where you want to go. And as you can see with my career, I took a bit of a sideways winding path to get there. But the intuition to say yes to that agency recruiting position gave me years worth of knowledge on how to get hired by any employer I ever want to work for. I learned all the tips and tricks. I learned the insides and outs of how employers look at recruiting, what they'll pay to get a candidate, what a good candidate looks like to them, how they present, what polish is. All of these moments where I had to trust my gut and say, yeah, I think this is the right move for me right now, not listen to the gremlins, or the voices that were out there that might be saying, I thought you said you wanted to do marketing, or that's HR, interesting. Not listening to that, and just going for it led me to exactly where I wanted to be. Intuition, and just trusting my gut.
What advice would you give to young women entering your industry?
Believe in yourself, first and foremost. Whatever dreams or aspirations or funny tickles in your chest that you have that just feel so out of reach, trust them. But put your head down and do the work. Take the steps every single day toward that journey. Continue to think about it. Talk about it with others, because manifestation is a real thing. And it's so important that once you figure out what you want to do, and even if you don't know, a lot of women I talk to don't know what they want to do, and that's fine. But if someone is pulling you in a direction, and you're feeling like, there's a reason this is happening, or I could be good at that, try it out. But believe in yourself, that you could always walk away from that if it's not right for you, and try something else. So, I think at the end of the day, the core value of believing in yourself is going to get you really far, whether you know or don't know what you want to do.
What are the biggest challenges or opportunities in your field right now?
AI has created an immense amount of market noise in every single industry, whether it's banking, or insurance, or if you're just a marketer looking to buy a tool for marketing. It is becoming so hard for both buyers and vendors to cut through that noise. There's upwards of 20, 30 different vendors that solve a single problem for a single industry. If I'm a CIO of a banking company, how in the world am I to even begin understanding the landscape of what's out there and what could be a fit for me? So I'm hugely empathetic to that. As a marketer at Oversea AI, I'm trying to cut through that noise for us, but also cut through that noise and be helpful to carriers, helping them understand, you know, if you're looking for this this year, to improve this this year, here's how we would help you do that, instead of AI for this, AI for that. What's possible with AI today was not possible 120 days ago, and the same will be true in another 120 days. And you can create software overnight with AI. So there's a level of trust equity that brands have to be building now, especially in B2B, in order to even be noticed by buyers. The entire marketing and sales and go-to-market motion within B2B companies is transforming massively because of AI. And not because people are using AI tools to write or to design, but because there has just been an explosion of technologists.
What values are most important to you in your work and personal life?
It is understanding that we're all human, and the golden rule. I don't care what background you come from, I don't care what skill set you have. Every single day, I live by, and I expect my peers to live by, the golden rule. Just treat me the way that you want to be treated, and we will all make it. We'll all get along. It's not always going to be sunshine and rainbows, but at the end of the day, if you can look at the person across from you and find a reason to respect them, and genuinely make sure they feel that, that is the most important thing to me. Connection is what drives us.