Cheryl Armstrong

Cheryl Armstrong is a 2x international bestselling author, keynote speaker, and the Founder and CEO of Plant Your Energy, LLC, a character development and life skills program focused on mindset transformation and personal growth. Based in the Greater Phoenix area, Cheryl is also a Peer Support Specialist II at Solari, Inc., where she continues her commitment to service, empowerment, and recovery-oriented support. She holds a Master of Arts in Humanities from California State University–Dominguez Hills and brings a strong academic foundation to her work in personal development and education.

Cheryl’s journey is one of profound transformation. After spending 26 years incarcerated, she emerged determined to redefine her future and help others do the same. While incarcerated, she earned her master’s degree, became a dog trainer, facilitated self-help and fitness programs, and laid the groundwork for Plant Your Energy, including writing her first book. Her lived experience informs her core belief that people are not defined by their worst mistakes, but by their capacity to evolve, choose differently, and create meaningful change.

Through Plant Your Energy, Cheryl delivers life skills classes, curriculum, and speaking engagements designed to build resilience, emotional intelligence, and intentional decision-making. She currently leads programs within correctional facilities and collaborates with organizations focused on rehabilitation and reentry. As a speaker and educator, Cheryl inspires audiences with both her story and practical tools for transformation, while actively seeking opportunities to expand her programs, partner with aligned organizations, and make a lasting impact in the lives of others.

• California State University (Dominguez Hills) - MA