A candid reflection on navigating career reinvention after a mid-life layoff, exploring how losing a job doesn't erase your value, skills, or the relationships you've built over decades.
Following through starts with being intentional about what I commit to. I don't say yes just because an idea is exciting when I commit, people can count on me to follow through.
Cheryl Dobbins Hege · In Her Own Words
Her Story
About Cheryl
Cheryl Dobbins Hege is a seasoned marketing and industry engagement professional with more than 15 years of experience in the home furnishings industry, specializing in marketing, communications, partnerships, and relationship building. Throughout her career, she has helped individuals and organizations strengthen their brands, expand their reach, and achieve meaningful growth by connecting interior designers, retailers, manufacturers, and industry professionals with valuable resources, opportunities, and strategic introductions. Her relationship-driven approach, industry knowledge, and ability to create meaningful connections have made her a trusted and respected professional within the home furnishings community.
Cheryl currently serves as Director of Advancement and Marketing for WithIt, a nonprofit women’s leadership development network serving the home furnishings industry. In this role, she leads sponsorship development, member engagement, marketing and communications, mentoring and education initiatives, and professional development opportunities designed to support women at every stage of their careers. She also helps create networking and leadership opportunities through industry events and furniture markets while supporting the WithIt Scholarship Foundation, which provides academic scholarships to students pursuing educational and professional opportunities.
Cheryl attributes her success to the strong work ethic and values instilled by her parents, along with a lifelong commitment to helping others. Her personal experiences caring for family members have strengthened her understanding of compassion, responsibility, and the importance of being present when others need support. Integrity is at the center of her personal and professional philosophy, guiding her commitment to trustworthiness, accountability, high standards, and following through on her commitments. Cheryl encourages young women entering the industry to find mentors, become actively involved, learn from those who have paved the way, and consistently seek opportunities to learn, grow, build relationships, and expand their professional networks.
Her Interview
Ten minutes with Cheryl
01What do you attribute your success to?
I attribute my success to the strong work ethic and values my parents instilled in me, along with my genuine desire to help and support others. Throughout my personal and professional life, I have learned that being willing to show up for people, listen, and offer support can make a meaningful difference. Caring for my aging parents and having the privilege of supporting family members during the final stages of their lives have given me a deeper perspective on compassion, responsibility, and what it truly means to be there for someone when they need you most. Those experiences have shaped the way I approach my career and relationships, reinforcing my belief that success is not only about personal achievement, but also about helping others grow, building meaningful connections, and being someone people can trust and rely on.
02What’s the best career advice you’ve ever received?
One of the most influential pieces of career advice I received came from Renee Loper-Boyd, a former supervisor who became much more than a manager; she became a mentor, teammate, advocate, and trusted friend. Renee encouraged me to recognize my own potential, step outside my comfort zone, take calculated risks, and embrace opportunities that could lead to meaningful growth. Her support gave me the confidence to pursue new challenges and taught me the importance of having people in your career who genuinely believe in your abilities. I have carried that lesson with me throughout my professional journey, along with my commitment to integrity, accountability, and trust. I believe your word should matter, your commitments should be honored, and you should always strive to be someone others can depend on. Whether personally or professionally, I believe in showing up for others, building authentic relationships, and doing the right thing even when it is difficult.
03What advice would you give to young women entering your industry?
I would encourage young women entering the industry to seek out mentors and actively become involved in the field they are passionate about. Learn from those who have paved the way, listen to their experiences, and be intentional about building meaningful relationships. I also encourage women to embrace every opportunity to learn, grow, and contribute, while being proactive in seeking out new experiences and expanding their professional networks. Most importantly, remain curious, confident, and open to possibilities, because some of the most rewarding opportunities can come from connections and experiences you may not initially expect.
04What are the biggest challenges or opportunities in your field right now?
I believe the biggest challenges and opportunities in my field often go hand in hand. Working in a relationship driven industry requires adaptability, resilience, continuous learning, and a willingness to step outside of my comfort zone. I see the ongoing evolution of the home furnishings industry as an opportunity to develop stronger relationships, create meaningful partnerships, embrace new ways of connecting with audiences, and help organizations remain relevant and successful. I am also passionate about creating opportunities for the next generation of industry professionals, particularly women, through mentoring, networking, education, and leadership development. I believe that by sharing knowledge, encouraging collaboration, and helping others build confidence and expand their professional networks, we can strengthen the industry as a whole. Ultimately, I view change as an opportunity for growth and remain committed to learning, adapting, and helping others and the organizations I serve move forward.
05What values are most important to you in your work and personal life?
Integrity. That's number one, for sure. I want people to be able to trust me, and when they hear my name, know that I'm a trustful person that has high standards, that I will always do the right thing, even if it's difficult. If I say that I'm gonna do something, I actually do follow through and do it. And then just being there and showing up for people, you know, when they need me, and honoring any commitments that I make.
Her Content Hub
Articles by Cheryl
Join Influential Women and start making an impact. Register now.