Cheryl Rapp
Cheryl Rapp is a dedicated finance professional with over 25 years of experience in personal finance, financial education, and college affordability. She currently serves as the College Investment Program Finance Officer at the Wisconsin Department of Financial Institutions, overseeing Wisconsin’s EDVEST 529 College Savings Program. In this role, Cheryl works to ensure that students and families have access to resources that make higher education more attainable, combining her expertise in finance with her passion for empowering communities through education.
Before her current position, Cheryl served as a College Affordability Specialist, where she focused on financial literacy initiatives and the promotion of post-secondary education. She has spearheaded programs such as the Money Smart essay contest for high school seniors, which has grown to award $1,000 scholarships to 15 students annually. Cheryl has also played an instrumental role in shaping state policy, including contributing to the passage of Act 60 in Wisconsin, which mandates personal finance education for high school graduation.
Cheryl holds dual bachelor’s degrees in Humanistic Studies and Marketing from the University of Wisconsin-Green Bay and has earned certifications in Six Sigma, public management, and supervisory management. Her career is marked by a steadfast commitment to financial education and community engagement, exemplified through her past leadership as president of College School of Wisconsin and ongoing advocacy for FAFSA completion and scholarship awareness. Her work continues to make a meaningful impact on students’ educational and financial futures across the state.
• University of Wisconsin-Green Bay - BS
What do you attribute your success to?
I attribute my success to a strong work ethic and a genuine passion for helping others. I approach every task with dedication and strive to make a positive impact in the lives of those I serve.
What advice would you give to young women entering your industry?
I would advise young women entering this industry to keep going and cherish the rewarding moments. While the work can be challenging at times, the impact you make and the satisfaction it brings make it truly worth it.
What values are most important to you in your work and personal life?
The most important values to me in both my work and personal life are family, community, and making a positive impact. I am actively involved with the Wisconsin Coalition on Student Debt, reflecting my commitment to supporting others and advocating for meaningful causes. At home, family is my top priority—I’m a proud mother of two sons and an enthusiastic hockey mom.