Christina Frantom

She is an accomplished internal communications and marketing leader with over a decade of experience driving employee engagement, brand strategy, and organizational communications across manufacturing, technology, healthcare, and civic sectors. Currently serving as Internal Communications Lead at Mercedes-Benz U.S. International, Inc., she leads internal communications strategy for a 6,500-person U.S. manufacturing workforce, increasing employee engagement scores by 38% and earning 2026 Newsweek's Sustainability Disruptor of the Year recognition. She supports media relations, community outreach, philanthropy, and external communications initiatives, and drives executive communications and CEO messaging strategy in a complex union-adjacent environment with a global stakeholder base exceeding 1 million across internal and external channels. Prior to this role, she served as Vice President of Internal Marketing at Hawke Media, leading B2B marketing strategy for a $100M+ agency and improving inbound lead volume by 40% in under six months, and as Head of Marketing at Fledging, a health-tech startup, supporting $1.1M in non-VC funding and driving a 30% improvement in partner conversion. She also served as Director of Marketing & Communications at the American Society for Reproductive Medicine and at the Birmingham-Jefferson Convention Complex, where she launched national PR initiatives generating $5M+ in earned media value and drove a 37% year-over-year increase in event bookings. She is recognized as a strategic, innovative, and results-driven leader who builds high-performing teams, crafts compelling narratives, and delivers measurable impact across complex stakeholder environments.