Christina Healy
Christina Healy is a seasoned advertising executive with over a decade of experience across both agency and vendor sides of the industry. Currently serving as Senior Total Play Strategist at Butler/Till, she brings a comprehensive 360° perspective to media strategy, planning, and execution, seamlessly aligning client objectives with platform capabilities to deliver impactful results. Her expertise spans OTT, OLV, Addressable TV, Local Linear, and emerging ad tech solutions, allowing her to craft innovative campaigns that stay ahead of evolving industry trends.
Throughout her career, Christina has managed complex client portfolios and multimillion-dollar video budgets, ensuring flawless campaign execution across digital and linear channels. She is known for her meticulous coordination, analytical insights, and collaborative approach, consistently mentoring team members and fostering strong relationships with clients and partners alike. Her experience includes strategic planning, media buying, campaign optimization, and leveraging advanced tools such as Campaign Manager 360 and The Trade Desk to maximize campaign performance.
Passionate about both her work and professional growth, Christina actively contributes to the Interactive Advertising Bureau’s Digital Video and Advanced TV and Games Committees, helping to shape the future of advertising innovation. Recognized for her leadership, results-driven approach, and dedication to excellence, she combines creativity, strategy, and technical knowledge to deliver exceptional outcomes for her clients. Christina holds an Associate’s degree from Rockland Community College and has earned multiple certifications in change management, critical thinking, and problem solving.
• Embracing Unexpected Change
• Critical Thinking and Problem Solving
• Programmatic Advertising Foundations
• Improving Your Listening Skills
• Confronting Bias: Thriving Across Our Differences
• Cultivating a Growth Mindset
• Rockland Community College - AS
• 2019 Reach Elite
• First Look Support Winner - Northeast Division (Years 2018-2021)
• Interactive Advertising Bureau (IAB)
What do you attribute your success to?
I attribute my success to the passion I have for my work and the artistic skills I have developed over the years. My keen eye for design allows me to excel in my projects, particularly in the pharmaceutical industry, where attention to detail and creativity are essential. Staying adaptable and proactive in my approach has been key to consistently delivering high-quality results.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is: “You can, and you will.” It has taught me to never give up, remain focused, and approach every challenge with determination and confidence.
What advice would you give to young women entering your industry?
My advice to young women entering my industry is to set clear goals and believe in your ability to achieve them. Stay focused, work hard, and trust the process when you commit to your ambitions, you can turn them into reality.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field right now is consistently developing innovative and engaging advertising content. Creating videos that stand out and resonate with audiences requires both creativity and staying ahead of industry trends, which keeps the work exciting and constantly evolving.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are maintaining a healthy work-life balance and prioritizing time for the things I love. I cherish spending time outdoors, enjoying nature, and connecting with family and friends, which helps me stay energized and focused in my professional life.