Christina Warrick
Christina Warrick is a Senior Sales and Marketing Specialist with more than a decade of experience in the industrial filtration industry, currently supporting Menardi LLC in Trenton, South Carolina. Her career has evolved through progressive roles in inside sales support, industrial sales, account management, and marketing strategy. She brings a well-rounded understanding of the business, with a strong ability to connect customer needs, sales execution, and marketing initiatives to support sustainable growth and long-term client relationships.
Her path into manufacturing was unexpected. After spending 13 years as a preschool teacher, Christina transitioned careers following a difficult divorce while raising two young children, seeking stability, benefits, and long-term financial security. Through networking, she entered inside sales support, where she quickly distinguished herself by re-engaging inactive customers and rebuilding key relationships. This success led to her being asked to build and supervise a telemarketing team. Although her first leadership experience included challenges during an internal restructuring that ultimately dissolved the department, it became a pivotal learning moment that shaped her leadership approach. She later moved into a sales management role, working as the only woman in a male-dominated sales organization, where she built her reputation on trust, consistency, and relationship-driven growth rather than transactional sales.
As her career progressed, Christina leaned into her strengths in creativity, communication, and training. While working full-time and raising two children, she earned her marketing degree and transitioned into a marketing-focused leadership path. That decision opened the door to innovation and strategic impact across the organization. She has since been recognized at a global level, earning awards for brand transformation and social media innovation at a Global Summit representing 45 companies within her parent organization. Today, she leads global marketing automation initiatives and supports cross-company collaboration across sister organizations, helping standardize processes and elevate marketing performance. Now in her 13th year in the field, Christina also contributes to women-in-leadership programs and speaking engagements, where she shares her experience and continues to inspire growth, resilience, and professional development.
• Women Leadership Accelerator Program
• Eat Their Lunch: Winning Customers Away from the Competition
• Content Marketing for Social Media
• Marketing Analytics: Setting and Measuring KPIs
• Leading a Marketing Team
• Strayer University - Marketing
• Rising Star Award
• Best Innovation of Social Media
• Women in Manufacturing
• Moms in Manufacturing
• Breast Cancer Awareness Advocacy
• Wimberley House Ministries After-School Program
What do you attribute your success to?
I attribute my success to transforming a brand that people thought was out of business and bringing it back to the forefront of our industry. As a one-person marketing team, I was able to totally transform our 113-year-old company's brand so that people know we're still in business and we're good at what we do. We're the thoroughbred of our industry because we take pride in our customer service - you get us from start at the quote all the way through after you buy from us. It took me about 2 years to get it to where I wanted it to be, but now my sister companies are calling me asking how I did things. The fact that I'm now a lead on a global project teaching marketing automation to all our marketing departments has been incredibly rewarding. I won two awards last year - the Rising Star Award and Best Innovation of Social Media - out of 45 companies at our Global Summit. My personal motto is 'you can do hard things,' and I have to remind myself of that. I tell my children that all the time, and I told the Women in Leadership group I spoke to - don't be afraid to make noise, don't be afraid to make changes. You can do the hard things. I've also been blessed with amazing mentors. Brandy has held my hand all the way through for 7 years and has made a huge impact on both my professional and personal life. Marianne from Sweden has been my cheerleader, and when you're a one-person marketing team, you need encouragement. Those two women, hands down, have been instrumental in my success.
What advice would you give to young women entering your industry?
Don't be afraid to do the work and don't be afraid to do the research. Don't be afraid to network - find people in your field that you can reach out to. I think that is a huge opportunity that we don't take often enough. Find connections with people who are not in the same business as you are, so that you can talk about ideas and swap stories and learn from each other. I encourage people to find social media outlets that have groups that are similar, that can encourage you and lift you up and give you ideas. Don't be afraid of the unknown, because you don't know what you don't know until you learn it. So don't doubt yourself. Do the work, and remember, you can do hard things. The reward in the end, once you do all the hard work, is more than you can imagine. Marketing is not an easy field, especially unless you have a team. It's very demanding, very creative, very analytical, but it's fun - it's a lot of fun. Find your people. I say that all the time. Find your people that you can bounce ideas off of and work with, and people that will support you and encourage you.
What values are most important to you in your work and personal life?
Educational background, which included attending cosmetology school and working as a pre-K teacher for 13 years before transitioning into marketing.