Her Story
About Christine
Christine Brown is a proven sales and customer experience executive with extensive experience building, scaling, and leading high-performing revenue organizations. As National Sales Director at IndeVets, she is responsible for developing and expanding a world-class inside sales function that drives growth, strengthens client partnerships, and enhances customer experience across the veterinary industry. Throughout her career, Christine has demonstrated a unique ability to align sales strategy, operations, technology, and talent development to deliver measurable business results.
With more than a decade of leadership experience spanning sales, customer success, business development, and operations, Christine has successfully built and transformed teams in both startup and enterprise environments. Prior to joining IndeVets, she held progressive leadership roles at SAP and Zoetis, where she led large-scale go-to-market initiatives, managed multimillion-dollar revenue portfolios, and played a key role in scaling inside sales organizations from the ground up. Her expertise includes sales enablement, contract negotiations, process optimization, marketing integration, and leveraging emerging technologies to create scalable, data-driven revenue engines.
Known for her people-first leadership style, Christine is passionate about developing diverse, empowered teams that embrace accountability, collaboration, and continuous growth. She has built a reputation for fostering cultures where employees feel supported, challenged, and inspired to achieve their full potential. By combining strategic vision with operational excellence, Christine consistently drives organizational success while creating meaningful impact for customers, colleagues, and the businesses she serves.
Her Interview
Ten minutes with Christine
01What do you attribute your success to?
I attribute my success to three core principles: integrity, a winning mindset, and a deep commitment to helping others succeed.
Throughout my career, I have viewed change not as an obstacle, but as an opportunity. I pride myself on being highly change agile, leaning into transformation, embracing challenges, and finding ways to create momentum even in uncertain environments. My mindset has always been rooted in ownership: focus on solutions, remove barriers, and find a path forward.
Equally important has been my approach to leadership. I believe the greatest impact comes not from directing people, but from empowering them. My role as a leader is to support, challenge, and develop others, asking, “How can I help? What obstacles can I remove? How do we succeed together?”
Leading with integrity, embracing change, and creating an environment where people can do their best work have been the foundations of my success.
02What’s the best career advice you’ve ever received?
The best career advice I ever received came early in my leadership journey from one of my managers. At the time, I was recognized for my ability to quickly identify opportunities, diagnose areas for growth, and provide clear, direct feedback that helped people improve.
The advice that changed my perspective was this: never become so focused on what someone needs to develop that you miss recognizing what they already do exceptionally well.
That lesson shaped the way I lead today. True leadership is not only about identifying gaps, it is about seeing potential. When you recognize people’s strengths, you build trust, confidence, and belief. That foundation is what inspires people to stretch, grow, and achieve things they may not have believed were possible.
I have carried that advice with me throughout my career: the best leaders don’t just show people where they need to go; they help them see the strengths they already have to get there.
03What advice would you give to young women entering your industry?
The advice I would give to young women starting out in their careers is to understand the importance of your personal brand. Your brand is not your title or what is written on your résumé, it is the experience people have when they work with you. It is the reputation you build through your actions, decisions, and how you show up every day.
Be intentional about understanding who you are, what you stand for, and the impact you want to make. The strongest careers are built when your actions consistently align with your values.
Throughout my career, I have worked hard to build a brand rooted in integrity, a winning mindset, and a willingness to embrace challenges and lead through change. I strive to be someone who brings people together, creates alignment, and helps teams work cross-functionally toward outcomes that make the entire organization stronger.
Know yourself, define what you want to be known for, and then live that consistently. An authentic personal brand becomes more than how people see you, it becomes the foundation for the impact you create.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges our business faces today is balancing growth in a highly complex, two-sided marketplace. The veterinary relief industry is built around aligning supply and demand, ensuring we are creating enough opportunities to support the veterinarians we hire, while also ensuring we have the right veterinary talent available to meet the needs of our hospital partners.
The challenge is finding that balance at the right time and in the right markets. If demand grows faster than supply, we risk not being able to fully support our customers. If supply grows faster than demand, we are not creating enough opportunities for the veterinarians who have trusted us with their careers.
Success requires strong forecasting, collaboration, agility, and alignment across the entire organization. Our focus is on creating sustainable growth where our veterinarians, our customers, and our business can all thrive together.
05What values are most important to you in your work and personal life?
The core value that guides me both personally and professionally is integrity. I believe when you operate from a place of true integrity, consistently aligning your actions with your values, you build the foundation for long-term success. It may not always be the easiest path or the fastest path, but doing the right thing and staying grounded in who you are will always create the strongest outcomes.
Another value that has shaped my career and my life is having a winning mindset. A winning mindset is not just about achieving goals, it is about resilience, optimism, and believing there is always a path forward. It means focusing on possibilities instead of limitations and approaching challenges with the belief that solutions can be found.
I believe the way we speak to ourselves directly influences the way we show up in the world. When you train your mind to believe in growth, opportunity, and success, your actions begin to align with that belief. The people I see achieve the greatest success are often the ones who have built that mindset intentionally and carry it with them through both opportunities and challenges.
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