Christine Schafer
Christine Schafer is a high-performing recruiter and talent acquisition professional with more than 15 years of experience helping companies identify, attract, and retain top talent. Based in Michigan, she currently serves as Senior Talent Acquisition Partner – Sales Transformation at Revenue Optics, where she focuses on building inside sales teams, supporting business development, and helping clients create scalable, revenue-generating organizations. Known for her ability to build trust and long-term relationships, Christine has developed a reputation for placing the right people in the right roles through careful vetting, transparent communication, and a strong understanding of what drives success.
Throughout her career, Christine has worked across a variety of industries and organizations, including EDS with General Motors, Dow Chemical, Northwestern Mutual, Sales Empowerment Group, and now Revenue Optics. Her background spans business analysis, customer service, leadership, training, and full-cycle recruiting, giving her a well-rounded perspective on both the candidate and employer experience. She has completed extensive professional development programs, including Recruiter Certification Program and REI Results-Based Interviewing certifications, as well as leadership, sales, and ROI-focused training that have strengthened her expertise in recruiting and talent strategy.
In addition to her recruiting career, Christine is also the owner of Photography by Christine E, where she specializes in portrait photography throughout Central Michigan. She is passionate about serving others, mentoring candidates, and giving back to her community through volunteer work, including photographing youth in foster care through the Michigan Heart Gallery. A graduate of Central Michigan University with a degree in Business/Corporate Communications, Christine is guided by authenticity, integrity, hard work, and a commitment to helping people grow personally and professionally.
• REI Results-Based Interviewing
• Recruiter Certification Program
• Central Michigan University- B.A.A.
• Central Michigan University- Bachelor's
• Top 25% of all LinkedIn Recruiters - 2023
• Outstanding Photographer Award
• 2017 Roots & Wings Annual 5K Run
• 2016 Roots & Wings Annual 5K Run
• 2014 Roots & Wings Annual 5K Run
• Michigan Heart Gallery
• Women in Finance
• Art Reach of Mid Michigan
• Michigan Adoption Resource Exchange - MARE
• Humane Animal Treatment
What do you attribute your success to?
I attribute my success to the incredible mentors and leaders who have believed in me and poured into me throughout my career. At General Motors, I had a manager who took me under her wing, and she was amazing. When I moved to Dow Chemical, a senior chemist took me under his wing, and those were all great experiences. But the person who really believed in me and watched my career over the years was Brian O'Neill, the owner and founder of the Sales Empowerment Group (now known as Brickwork). He recruited me to come to that company when he was the CEO, and I would say he was instrumental in really propelling me to the next step in my career. He was an excellent example of how to work hard and have a dream and really do whatever it takes to fulfill that dream. He just really believed in me, and I really blossomed and grew substantially at that company. Over the years, I've had leaders who have really poured into me through extensive training like Stephen Covey programs, leadership trainings, sales certification, Action Selling certification, and ROI training. This has really helped me get to a point in my career where I'm confident, comfortable, know my why, and understand that I'm a good recruiter who recruits for the right reasons and is effective and successful at what I do.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was from Brian O’Neill: work hard, have a dream, and do whatever it takes to fulfill it. That mindset has stayed with me throughout my career and has pushed me to keep growing, learning, and striving for more.
What advice would you give to young women entering your industry?
You have to be able to pivot quickly in this role. Nothing is ever a done deal, even when candidates sign on the dotted line. I've had people have their offers rescinded the day before they were supposed to start work. I think if you enter into it with the mindset that you're here to help people do the best you can for both the hiring managers and the individuals you're working with, and you're transparent with them and working for everybody's best interest, that's what matters. When working with younger professionals, I can honestly say I've felt like a parent in some situations. I'm there to help them as much as possible, even when they text me a picture asking if a tie is okay with an outfit. It's really important when you're working with young professionals to ensure that their eyes are opened. You're going to get the salespeople, the recruiters, the types of people out there that are going to say anything they can to get that person to take the role, to get that button seat, to hit their metrics and goals and get the commission. Rather than looking at it from that perspective, you need to look at it from the perspective of doing what's best for all of the individuals involved. It's a relationship business, and it will come back to haunt you if you don't. Make sure you're making good connections, because then you always have this huge network of people. There are recruiters and individuals I've given chances to that still refer back to me 5 or 10 years later because I gave them a chance and worked with them. Recruiting can be gritty, recruiting can be a game of resilience, recruiting can be a numbers game. At the end of the day, the most important thing is it's a relationship-based field. If you have no interest or empathy, then it might not be the right field for you. I highly believe that at the end of the day, it's a relationship-based field, and the people that do well, the money will come if you're doing all the right things for the right reasons and you're working hard.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in recruiting right now include high turnover, last-minute changes such as rescinded offers, and the constant pressure of meeting numbers. At the same time, opportunities abound through strong referral networks and professional platforms like LinkedIn, which enable access to high-quality hires and long-term relationships.
What values are most important to you in your work and personal life?
I think being authentic is huge. I know sales gets a bad rap, and recruiters included, for not being authentic. You do walk a lot of lines when you're working and recruiting with human capital, which is unpredictable and changes their minds quite often. I work really hard to make sure I'm doing a good job for the hiring managers, but also being true and good with my candidates and ensuring that I'm making a good fit not only for that hiring manager but for that candidate. I work really hard to never position somebody into something that, even though it checks all the boxes, for whatever reason, be it a gut feel or other things through the interview process, if I feel like they're going to fail in any way, shape, or form, I never want to put somebody in that position. As a recruiter, I am as transparent as I can be while respecting the hiring managers as well, but I'm a big proponent for letting candidates know all the facts, the compensation, really letting them understand and know what they're getting into so they can make a good decision. That reduces turnover on the back end as well. I think being authentic and transparent is really important not only in your professional career but in your personal career as well. Personal growth is a big one too. I look back on my younger self at times and kind of cringe because I thought I knew it all. I think personal growth and professional growth is really important, something you should continue to strive for. Your integrity and your character is really important, especially when you're working in a sales role, which I do include recruiting in that facet, because if I can't get behind the company, the product, the mission, it's very difficult for me to try to bring people on board or get them involved in something unless I stand behind it myself.