Cindy Landers

She is a seasoned AI, SEO, and digital transformation strategist with over 15 years of experience driving brand development, marketing communications, and organizational change across global industries. Currently operating as an independent consultant through Shifted Syntax, she works with clients across diverse sectors—including healthcare, technology, adventure tourism, and nonprofits—to develop successful content and digital strategies, AI strategies, brand development, and social media management. Her expertise spans website reimagining, digital marketplace optimization, and the intersection of communication strategies with experiential opportunities in film, television, gaming, and augmented reality. Prior to consulting, she served as Global Director of Marketing and Communications at Total Safety Inc., where she led the rebranding of 21 acquisitions under one global brand active in 24 countries. She also served as Director of Strategic Marketing and Communications at R360 Environmental Solutions, where she built the brand from the ground up for a company that grew to $350 million in annual revenue and sold for $1.3 billion. Her career includes senior change management and communications roles at BP, as well as project management at Obsidian Technical Communications. She holds a Bachelor of Fine Arts in Film Production and Writing from Full Sail University (4.0 GPA) and a Bachelor of Arts in Marketing Communications from the University of St. Thomas, where she graduated with honors and was inducted into multiple honor societies. She is recognized as a visionary, adaptive, and results-driven leader who bridges creativity and strategy to help organizations navigate transformation and build lasting brand impact.