Claire Coates
Claire Coates is a dynamic leader whose career spans more than 20 years across athletic training, sports medicine, recreation, and allied healthcare. She holds a Bachelor’s degree in Kinesiology and Athletic Training from the University of Michigan and a Master’s degree in Applied Physiology & Kinesiology from the University of Florida, grounding her work in deep expertise in injury management, injury prevention, emergency response, and performance optimization.
Claire’s professional experience includes serving as Senior Associate Athletic Trainer at the University of Michigan Athletic Department, Co-Head Athletic Trainer at Oakland University, and Athletic Trainer at IMG Academy. Across these roles, she has consistently combined technical excellence with education, mentorship, and hands-on support—earning a reputation as both a trusted clinician and an effective leader.
Beyond athletics, Claire is a passionate entrepreneur and sought-after speaker. She is the founder of Mrs. Clutch Virtual Assistance, a healthcare-focused virtual support firm that helps physicians, allied healthcare professionals, entrepreneurs, and small business owners streamline operations, improve efficiency, and reclaim valuable time. Known for her collaborative and solutions-driven approach, Claire builds systems that allow her clients to focus on growth and patient-centered care—while she manages the details that keep everything running smoothly.
Claire’s commitment to education and empowerment is further reflected in her TEDx talk, “The Bane and Beauty of Injury,” as well as her work as a guest lecturer, keynote speaker, and award-winning professional. Whether in sports medicine or business, she is driven by a people-first philosophy rooted in clarity, compassion, and impact.
A natural mentor and connector, Claire continues to teach, inspire, and advocate at the intersection of performance, wellness, and organizational productivity. Through public speaking, volunteering, and community engagement, she remains deeply committed to helping others succeed—proving that influence is built not just on expertise, but on innovation and service.
• Behavior Change Specialization
• Women’s Fitness Specialization
• Corrective Exercise Specialist
• Certified Athletic Trainer
• Lifeguard Instructor
• Emergency Medical Response Instructor
• Athletic Training License
• Water Safety Instructor
• Licensed Athletic Trainer
• University of Michigan- B.S.
• University of Florida- M.S.
• Kinesiology Alumni Society Service Award
• Delta Gamma
• Michigan Athletic Trainers' Society
• UM Kinesiology Alumni Society Board of Governors
What’s the best career advice you’ve ever received?
Have a sense of urgency and see the big picture.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are family, health, and balance, as I prioritize spending quality time with my kids, staying active, and exploring new places through travel.