Claire Coates

Claire Coates is a multifaceted professional whose career spans over 20 years in athletic training, sports medicine, and allied healthcare. With a Bachelor’s degree in Kinesiology and Athletic Training from the University of Michigan and a Master’s degree in Applied Physiology & Kinesiology from the University of Florida, Claire has developed a deep expertise in strength and conditioning, injury management, and performance optimization. Her professional journey includes roles as Senior Associate Athletic Trainer at the University of Michigan, Co-Head Athletic Trainer at Oakland University, and Gatorade Manager for Paragon Marketing Group, demonstrating her ability to combine technical knowledge with hands-on athletic support and education.

In addition to her work in athletics, Claire is a passionate entrepreneur and public speaker. She founded Mrs. Clutch Virtual Assistance, a business dedicated to helping entrepreneurs and small business owners streamline operations through virtual administrative support, event coordination, and project management. Claire’s approach emphasizes collaboration, efficiency, and positivity, creating systems that allow her clients to focus on growth while she handles the details behind the scenes. Her TEDx talk, “The Bane and Beauty of Injury,” along with numerous guest lectures, keynote speeches, and awards, underscores her commitment to education and empowerment in both sports and business.

Claire’s professional ethos is characterized by dedication, energy, and a people-centered approach. She actively mentors, teaches, and inspires others, bridging the gap between athletic performance, wellness, and organizational productivity. Outside of work, she engages with her community through public speaking, volunteering, and sharing her expertise, all while maintaining a passion for helping others succeed. Claire’s blend of leadership, entrepreneurship, and expertise in athletic health and virtual support positions her as a dynamic force in both the sports and business worlds.

• Behavior Change Specialization
• Women’s Fitness Specialization
• Corrective Exercise Specialist
• Certified Athletic Trainer
• Lifeguard Instructor
• Certified Strength & Conditioning Specialist
• Emergency Medical Response Instructor
• Athletic Training License
• Water Safety Instructor

• University of Michigan- B.S.
• University of Florida- M.S.

• Kinesiology Alumni Society Service Award

• Delta Gamma
• Michigan Athletic Trainers' Society
• UM Kinesiology Alumni Society Board of Governors