Claudia Hickey

Claudia Hickey is a dynamic Product & Brand Marketing Lead Specialist at QNY Creative in New York City, recognized for her award-winning work in building FMCG, beauty, and food & beverage brands. With a passion for creating brands with strong identities and distinct positioning, she specializes in developing 360° marketing strategies that drive recognition, loyalty, and long-term growth. Claudia’s career is marked by her ability to connect products with consumers in meaningful ways, combining creativity with strategic insight.

At QNY Creative, Claudia leads product development and brand marketing initiatives from concept through launch, ensuring alignment between storytelling, design, and market strategy. Her traineeship has strengthened her expertise in product innovation, go-to-market planning, and cross-functional collaboration, while her previous role as Social Media Manager honed her skills in multi-platform campaigns that increased brand visibility and engagement. Claudia’s early experience at L’Oréal provided a foundation in consumer insights, campaign execution, and retail marketing, equipping her to navigate both the creative and commercial aspects of brand growth.

Driven by the challenge of helping brands stand out in competitive markets, Claudia is dedicated to fostering connections between products and audiences while supporting the growth of sustainable brand loyalty. Beyond her professional work, she actively engages with the creative community, embracing interests in music, theater, and the vibrant NYC Pride scene. Always open to sharing her insights, Claudia is a mentor and advocate for young professionals, especially women looking to make their mark in marketing and brand strategy.

• UCD Lochlann Quinn School of Business - BCom